Research tool · 9-Figure Trust Index

How much does the market trust your company?

Investors, customers and candidates decide whether to trust you from what credible outlets, podcasts, broadcasters and AI search say about you. Answer twelve quick questions about your last twelve months and get your Trust Index score from 0 to 100, with the gaps worth closing first.

3 minutes to complete12 questionsFree report by email

Step 1 of 3

Earned coverage, last 12 months

Count only stories that are live today and are about your company or its leaders. Paid placements, sponsored posts and press-release pickups don't count.

ChannelMajor national or global outlets
e.g. Forbes, Bloomberg, CNBC, TechCrunch		Trade, regional or niche outlets

Step 2 of 3

Other trust signals

Expert quotes, mentions in round-ups and industry stories.

Company blog, LinkedIn articles, a newsletter.

Older coverage still counts, but recent coverage counts more.

Step 3 of 3

AI search visibility

Try it in another tab now. It takes 30 seconds and it is what your buyers and investors see.

Your Trust Index is ready

Your score, your band, where your points come from and the three gaps worth closing first. We'll show it here and send a copy to your inbox.

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0/100
Emerging

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Where your points come from

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How the Trust Index works

Seven signals. No single one can carry you.

Print and digital pressUp to 25 points. Major outlets count most.
Video, podcasts, broadcastUp to 36 points across YouTube, podcasts and TV.
Mentions and owned contentUp to 13 points for quotes and your own publishing.
AI searchUp to 26 points for being named when buyers ask AI.

Method v1.0. Scores are based on your own answers. Each channel has diminishing returns and a cap, and coverage older than six months counts for less, so a high score needs strong, recent coverage across press, video, audio and AI search. The Trust Index is a progress measure, not a guarantee of results. Also see the AI Visibility Index and the Funding Announcement Coverage Index.