Practice · Crisis and issues

When the story turns, the first hours decide how it ends.

Senior counsel for leadership teams facing a negative story, a dispute, a breach, a regulatory question or a hard announcement. We set the strategy, write the words and handle the media, in confidence.

When to call us

The moments this practice is built for

  • A reporter has asked for comment and the deadline is today
  • A breach, outage, lawsuit or regulatory action is about to become public
  • A leadership change, layoff or restructuring has to be announced
  • Online coverage of an old issue keeps resurfacing in search

What we do

Senior work, from the first call

Rapid assessment

We assess the situation, the audiences and the likely coverage, and set a response strategy within hours.

Statements

Holding statements, reactive lines and Q&A for every audience: media, staff, customers, investors.

Media handling

We manage reporter inquiries on your behalf and prepare spokespeople for any interview.

Stakeholder communications

Messages to employees, customers, partners and investors, timed with the public response.

Issues preparedness

Scenario planning and ready-to-use materials before anything goes wrong.

Recovery

Rebuilding the record once the moment has passed, so the issue isn't the first thing people find.

How it runs

Four stages. You see every one.

AssessFacts, risks and audiences, within hours of your call.
RespondStatements, media handling and stakeholder messages, approved by you and your counsel.
ContainDaily monitoring and adjustment while the story is live.
RecoverEarned coverage and search work that puts the issue in context.
300+tier-1 placements earned for our clients
100+companies and leaders advised
20+ yrsin media relations and communications
ForbesBloombergThe New York TimesTechCrunchCNBCCNNBusiness InsiderVOGUE

Questions

Before we speak

How fast can you start?

Book a call and say it's urgent; a senior adviser responds the same business day.

Do you work with our lawyers?

Yes. In legal matters we draft alongside your counsel and nothing goes out without their review.

Will anyone know we hired you?

No. Crisis engagements are confidential and we never name these clients.

Need to talk now?

Book a call and tell us it's urgent. A senior adviser responds the same business day.