Six practices. One senior team.

01 · Practice

Media relations

Earned coverage in the business, technology and trade press your stakeholders read, pitched by people with long working relationships across those newsrooms.

For companies that need a steady presence in the outlets their investors, customers and future hires already trust.

What we do

• Build the narrative and the proof points before a single pitch goes out
• Agree a target outlet list with you, then pitch every outlet on it
• Prepare spokespeople for interviews and handle every reporter request
• Report every pitch and reply in a live tracker you can see

02 · Practice

Executive visibility

Profiles, bylines, broadcast and the speaking stage: making your CEO the voice reporters call when your category is in the news.

For founders and CEOs whose personal credibility moves rounds, deals and hiring.

What we do

• Define the two or three subjects your executive should own
• Place profiles, interviews and contributed articles in tier-1 and trade outlets
• Secure podcast, broadcast and conference opportunities
• Coach for interviews so every appearance earns the next one

03 · Practice

Funding and launch communications

Rounds, launches and acquisitions turned into stories: the exclusive, the embargo, and the second wave that carries coverage past day one.

For companies announcing a round, a product, a market entry or an acquisition in the next six months.

What we do

• Find the angle a reporter will care about, beyond the dollar amount
• Run the exclusive and embargo strategy with the right outlets
• Prepare the announcement, the spokespeople and the investor quotes
• Plan the follow-up coverage that keeps the story working for months

04 · Practice

Reputation and AI search

Shaping what Google, ChatGPT and Perplexity say when an investor, customer or candidate asks about you.

For companies that AI search leaves out of their own category, or describes inaccurately. In our AI Visibility Index, one in four newly funded companies was named by no engine.

What we do

• Audit what the major AI engines and search results say about you today
• Identify the sources they rely on, and the gaps in your published record
• Earn coverage in the outlets those engines cite most
• Track how your visibility changes quarter by quarter

05 · Practice

Crisis and issues

Counsel when the story turns: holding statements, media handling and the stakeholder communications that decide how it ends.

For leadership teams facing a negative story, a dispute, a breach or a hard announcement.

What we do

• Assess the situation and set the response strategy within hours
• Draft holding statements and reactive lines for every audience
• Handle reporter inquiries on your behalf
• Rebuild the record once the moment has passed

06 · Practice

Corporate affairs

Investor, policy and stakeholder communications for companies preparing to scale, sell or go public.

For companies whose next chapter depends on regulators, partners, public markets or acquirers.

What we do

• Investor communications and narrative for later-stage rounds
• Stakeholder mapping and outreach for policy and partnership goals
• Communications planning for acquisitions and exits
• Board and leadership messaging for major transitions