Practice · Reputation and AI search

Shape what AI says when someone asks about you.

Investors, customers and candidates now ask ChatGPT, Perplexity, Gemini and Google about your company before they ask you. We find out what they hear, and change the record those answers are built from.

When to call us

The moments this practice is built for

  • AI search leaves you out when buyers ask for the leaders in your category
  • AI describes your company inaccurately, or from out-of-date sources
  • A competitor is named first in every answer about your space
  • Search results for your name or company show something you would rather they didn't

What we do

Senior work, from the first call

AI visibility audit

We ask the major AI engines the questions your buyers and investors ask, and record what they say and which sources they cite.

Source map

We identify the outlets, lists and pages the engines rely on for your category, and the gaps in your published record.

Earned coverage

We earn coverage in the credible outlets those engines cite most.

Category language

We align your site, releases and profiles on the plain category words buyers use, so engines file you correctly.

Search reputation

We strengthen the first page of search results for your name with credible, current coverage.

Quarterly tracking

We re-run the audit every quarter and show you what changed.

How it runs

Four stages. You see every one.

DiagnoseA baseline of what four AI engines and Google say about you and your competitors.
DesignThe source map, the target outlets and the language changes, agreed with you.
DeployCoverage, profiles and site changes, sequenced so engines pick them up.
CompoundQuarterly re-tests, and the next round of work aimed at what still isn't right.
300+tier-1 placements earned for our clients
100+companies and leaders advised
20+ yrsin media relations and communications
ForbesBloombergThe New York TimesTechCrunchCNBCCNNBusiness InsiderVOGUE

Questions

Before we speak

Can you change what ChatGPT says directly?

No one can edit an AI engine's answer. We change the published record those answers are drawn from, which is what moves them.

How long before answers change?

Engines with live web search can reflect new coverage within weeks; others update more slowly. We measure it quarterly.

Is this the same as SEO?

It overlaps, but the sources that matter most are credible third-party coverage and comparison pages, not your own site alone.

See the research

In our AI Visibility Index, one in four newly funded companies was named by no AI engine in its own category.