Short answer: Gulf News is one of the UAE’s leading English-language newspapers, and it covers stories that matter to people living and doing business in the Emirates. To earn coverage, bring a clear UAE angle: a regional launch or expansion, funding, a partnership with a local institution, original data on the Gulf market or expert insight on a local issue. Gulf News’ contact page directs news tips, photos, opinion and video to readers@gulfnews.com; for business stories, pitching the reporter who covers your sector usually works better.
This guide covers what Gulf News covers, the stories that work for international companies entering the UAE, how to pitch, and the mistakes to avoid.
Ways to appear in Gulf News
| Route | How it works | Best for |
|---|---|---|
| News coverage | A Gulf News journalist reports your story | Launches, expansions, funding, deals, data |
| Opinion | Submit a piece by email (readers@gulfnews.com) | Executives with expert views on a regional issue |
| Expert source | A reporter quotes you in a story | Specialists in finance, tech, real estate, energy and more |
| Sponsored content | Bought through Gulf News’ commercial team | Advertising, labeled as such |
Is your story ready for Forbes, TechCrunch or CNBC?
Journalists cover news, not companies. In a free 30-minute call, a senior adviser will tell you candidly whether you have a story tier-1 reporters will want, which outlets fit, and what’s missing. You’ll also see what ChatGPT and Perplexity say about your company today.
Prefer to check on your own? Score your brand with the Trust Index in 3 minutes.
What makes a story work for Gulf News
- A UAE angle. What changes for people or businesses in the Emirates? Local customers, jobs, investment or partners make the case.
- News, not promotion. A launch, deal, funding round, appointment or data finding, stated plainly.
- Numbers. Investment amounts, hiring plans, customer counts or market data reporters can check.
- A local spokesperson. Someone in the region, or available in UAE hours, who can speak on the record.
- Timing. Major regional events, such as large technology, finance and property conferences in Dubai and Abu Dhabi, concentrate both news and attention. Plan announcements around them, but expect competition for space.
How to pitch Gulf News: 5 steps
1. Find the reporter who covers your sector
Read recent Gulf News coverage of your industry and note the bylines. A short, specific pitch to the right journalist beats a generic release sent to a general inbox.
2. Lead with the UAE story in two sentences
Say what happened, what it means for the UAE and why now. Put the evidence immediately below: figures, partners, a customer, a regulatory approval.
3. Make it easy to publish
Include a short fact sheet, high-resolution images with permission to use them, and spokesperson availability in Gulf Standard Time.
4. Send opinion and tips to the right place
For opinion, news tips, photos or video, Gulf News’ contact page lists readers@gulfnews.com. Keep opinion focused on a clear argument about a regional issue, not your company.
5. Follow up once
One polite follow-up after a few days is enough. If the answer is no, offer the story to another regional outlet rather than pushing.
Is your story ready for Forbes, TechCrunch or CNBC?
Journalists cover news, not companies. In a free 30-minute call, a senior adviser will tell you candidly whether you have a story tier-1 reporters will want, which outlets fit, and what’s missing. You’ll also see what ChatGPT and Perplexity say about your company today.
Prefer to check on your own? Score your brand with the Trust Index in 3 minutes.
Mistakes international companies make with Gulf News
- Sending a global press release with no regional angle.
- Announcing a UAE “expansion” with no local office, team, customer or partner.
- Ignoring local business culture and protocol in announcements and quotes.
- Treating sponsored content as if it were editorial coverage.
- Pitching during the busiest weeks without a strong local hook.
How 9-Figure Media helps
We help venture-backed companies expanding into the Gulf earn coverage in regional and international media. Our senior team includes former Forbes journalists with more than 20 years as reporters. We find the regional angle, match it to the journalists who cover your sector, and coordinate announcements with your global news. We don’t sell guaranteed placements.
Frequently asked questions
How do I get featured in Gulf News?
Give a Gulf News journalist a story that is new and matters to readers in the UAE: a regional launch, expansion, funding, original data about the Gulf market or expert insight on a local issue. Send news tips and opinion to readers@gulfnews.com, or pitch the reporter who covers your sector directly.
What is the Gulf News email for news tips and opinion?
According to Gulf News’ contact page, news tips, photos, opinion and videos can be sent to readers@gulfnews.com.
Does Gulf News publish press releases?
Gulf News runs news, not press releases. A release can help a reporter, but coverage depends on whether the announcement is genuinely newsworthy for UAE readers.
Can I pay to be featured in Gulf News?
Gulf News sells advertising, including sponsored content, through its commercial team. That is advertising and is labeled as such. Editorial coverage is decided by journalists.
Do I need a UAE presence to get covered by Gulf News?
It helps a great deal. Companies with a UAE office, customers, partners or a clear regional impact have far stronger stories for Gulf News than companies with no local connection.
Can a PR firm guarantee a Gulf News feature?
No. Gulf News editors decide what runs. A firm can find the local angle, prepare the evidence and pitch the right journalists, but no honest firm guarantees editorial coverage.
9-Figure Media is not affiliated with Gulf News. Contact details are as listed on gulfnews.com, checked November 2026, and may change.