Estimated reading time: 7 minutes

Introduction: Get On CNBC in 2024 

In the world we are in today, once your brand is aired on a powerful platform like CNBC, your brand will be greatly uplifted.

If you are a business owner who wants to make your new venture well-known or if you are a professional who wishes to promote his vision, then appearing on CNBC works wonders for you as it enables you to grow your influence. 

In this article, we explain the promotion aspect in more detail so that with the assistance of all the best practices that we advocate, you not only rise to prominence but manage to remain on the top once you have the attention. Now let us get started on how you can feature on CNBC in 2024! 

How to go about Tuning in to CNBC: Tips on How to be on The Channel

Who are the audiences that make up CNBC?: Getting a better Insight to The Viewership of CNBC

CNBC encompasses a mixed audience that includes business people, investors as well as small scale business owners.

It is this target audience that you need to keep in mind when pitching. Statistics show that over 50% of people aged 25-54 watch CNBC.

This demographic holds positions of authority, with the power to reshape business dynamics and alter customer buying patterns.

What do they require? Information, news and success. That’s what captivates them the most.

Segments And Their Features

There are several types of segments available at CNBC, such as comprehensive feature stories and brief reviews of the market.

It is wise, however, to orient yourself with these segments as they can assist you in understanding exactly how to shape your pitch.

For example, if your startup deals with technological innovations, you might want to target “Tech Check” in your pitch, as it covers anything technology-related.

As the previous point indicates, pitching your story with the correct segment increases the chances of it reaching the intended audience.

Beginning

Establishing Your Worth

There are several things to take into consideration before initiating a conversation with the representatives of the CNBC, and the first one is to ensure that you are an authority in your field.

The following can help accomplish this:

• Sharing Knowledge: Regularly write articles, white papers and blogs to position yourself as an expert.
• Social Media Presence: LinkedIn and Twitter can be of great assistance in providing you visibility while sharing insights.
• Participation: Join industry conferences and webinars to increase your visibility and gain credibility.

Finding the Right Angle For CNBC Journalist

Each and every brand must have a different story to tell. Tell them a story that relates to the problem that the audience of the CNBC is interested in. For example, you might consider, How did you get to where you are?

• What was the barrier to success?
• How will you change your market?
• What did you do differently, to stand out?

This type of narrative not only brings in the audience’s attention but also adheres to the guidelines set by CNBC in relation to feature story submissions.

ALSO READ: How to Get Featured in Business Insider in 2024: A Comprehensive Guide

Networking and Relationships With CNBC

Using Your Network: an Army of Possible Help

It is fairly obvious that a network is critical in helping one land that elusive opportunity.

One great way to leverage the useful contacts available is to actively participate in platforms such as LinkedIn that connect with CNBC contributors and journalists.

Also be on the lookout for opportunities to have casual talks with people during industry events.

At the end of the day, it’s all about the people. A proper referral can significantly increase your chances of securing a feature.

How to Use Social Media to Interact with Contributors of CNBC

The best way to interact with CNBC and its contributors is through social media.

Promote their work providing feedback in the comment section and get involved in conversations with them.

Not only does this place you on their radar, but it also shows how interested and informed you are about the work they do.

How to Use CNBC as a Platform for Your Business

A Simplicity Approach to Composing a Successful Pitch for Business Professionals

According to research, clarity is of the utmost importance when it comes to pitching. In broad strokes a pitch should have the following:

• A Strong Headline: It has to be eye-catching.
• Description and Significance of the Story: A brief overview touching on the essence and importance of the story.
• The Story Backed Up with Data: Include stats data or case studies that may support the plot introduced in the previous step.

For instance, in the case of a startup that grew three hundred percent in the previous year, which is relevant to the pitch in question.

In the case of the proposed target audience, the use of data becomes effective, particularly for CNBC.

Finding the Right Contact

There is a lot of effort that goes into getting noticed. Your right contacts can be found by visiting the website and social media accounts of CNBC.

Search for those who have an interest or competence in the area related to your work. For a stronger relationship with each person, customize your proposal similarly.

Following Up

Best Practices for Follow-Up

Right attitude is of utmost significance, whether it is in persistence or any other aspect.

After you pitch the idea make sure to wait for about one week or two before you check-in again.

Remain brief and respectful in your message—this is a follow-up on your proposal, and you want them to know you still want to explore working with them.

Preparing for the Spotlight On CNBC

Media Training

Once the feature is out and you have grabbed it, there is still a lot of work to do. If you are invited for an interview, get media training so that you do not mess up during it.

Prepare for standard inquiries and focus on the main points: practicing them will allow for greater clarity during the actual interview.

Handling Media Opportunities

Once you secure the feature, engage the audience you now have. Post the interview on your social networks and ask the audience to interact with it. This not only increases your exposure, but also strengthens the bond with your audience.

Conclusion 

Achieving a feature on CNBC in 2024 is a realistic idea. It is only necessary to get a grasp of the audience, prove your authority, tell the story and then contact the outlets. 

Furthermore, it is crucial to remain determined and professional. There is no better time than now. Get in touch with some influencers and begin writing your story.