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How to Get Published on LA Times: A Complete Guide for Writers and PR Professionals
Have you ever dreamed of seeing your byline in the LA Times newspaper? Getting published in the LA Times isn’t just a badge of honor, it’s a powerful way to share your voice with millions of readers and establish yourself as an authority in your field. Whether you’re a freelance writer, subject matter expert, or PR professional, this comprehensive guide will walk you through exactly what you need to know to catch the attention of LA Times editors and secure that coveted spot in one of America’s most respected publications.
Understanding the LA Times Newspaper Landscape
Before diving into submission strategies, it’s crucial to understand what makes the LA Times unique among major publications. Founded in 1881, the LA Times has evolved from a regional newspaper into a national powerhouse with a global reach. Today, the LA Times newspaper reaches millions of readers through its print edition, website, and social media platforms.
The Editorial Structure of the LA Times
The LA Times operates with several distinct departments, each with its own team of LA Times editors and specific content needs:
- News: Covers breaking news, politics, science, health, education, and more
- Opinion: Features editorials, op-eds, letters to the editor, and guest essays
- Entertainment: Includes reviews, features, and industry analysis
- Lifestyle: Covers food, travel, home, wellness, and other lifestyle topics
- Business: Focuses on economics, personal finance, technology, and workplace issues
- Sports: Provides coverage of local and national sports
Understanding which section aligns with your expertise is the first step toward getting published in the LA Times. Each department has different requirements and approaches to outside contributions, which we’ll explore throughout this guide.
What the LA Times Editors Look For
The LA Times editors receive hundreds of pitches daily, so standing out requires understanding what they value. Based on analysis of recently published pieces and insights from former contributors, LA Times editors typically prioritize:
- Local Relevance: While the LA Times newspaper has a national audience, content with a Southern California angle often receives special consideration.
- Fresh Perspectives: The LA Times values unique viewpoints that challenge conventional thinking or offer new insights on timely topics.
- Expert Authority: Contributors who demonstrate clear expertise in their field have a better chance of getting published in the LA Times.
- Compelling Storytelling: Even data-heavy or technical pieces need to be accessible and engaging for the general reader.
- Cultural Impact: Stories that illuminate broader social, cultural, or political trends particularly appeal to LA Times editors.
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Now that we understand the foundation, let’s dive into the specific strategies for different types of contributions to the LA Times newspaper.
Pathways to Get Published on the LA Times
There are several avenues to seeing your work in the LA Times, each with its own requirements and strategic approach.
Option 1: Submit an Op-Ed or Opinion Piece
The Opinion section remains one of the most accessible entry points for new contributors looking to get published in the LA Times. Here’s how to approach it effectively:
Finding Your Unique Angle
LA Times editors in the Opinion department seek perspectives that add meaningful value to ongoing conversations. Before pitching, ask yourself:
- Do I have a unique perspective based on personal experience or professional expertise?
- Can I challenge conventional wisdom or offer a fresh take on a timely issue?
- Does my piece connect to current events or ongoing discussions in the news cycle?
- Will my argument resonate with LA Times newspaper readers specifically?
Personal stories that illuminate larger issues often perform well, as do counterintuitive arguments that challenge readers’ assumptions.
Crafting Your Opinion Submission
When preparing an opinion piece for the LA Times newspaper, follow these guidelines:
- Length: Keep your submission between 700-800 words
- Structure: Present your main argument clearly in the opening paragraph
- Evidence: Support your position with specific examples, data, or personal experience
- Timeliness: Connect your piece to recent news or ongoing debates
- Conclusion: End with a strong takeaway or call to action
Remember that LA Times editors value clarity and directness over academic language or jargon.
Submission Process for Opinion Pieces
To submit your opinion piece to the LA Times:
- Visit the LA Times website and locate the Opinion submission guidelines
- Craft a compelling email subject line that summarizes your piece
- Include your complete submission in the body of the email (not as an attachment)
- Add a brief bio highlighting your relevant expertise or experience
- Send to the appropriate email address for the Opinion section
The LA Times editors typically respond within 1-2 weeks if interested. Due to high volume, they generally don’t send rejection notices, so consider your piece declined if you don’t hear back within three weeks.
Option 2: Pitch a Feature Story
For longer, reported pieces, pitching a feature to the relevant department is your best approach to get published in the LA Times.
Researching Your Target Section
Before pitching, thoroughly familiarize yourself with the section you’re targeting:
- Read recent articles published in that section of the LA Times newspaper
- Identify the types of stories they cover and their typical format
- Note the bylines and research those writers’ backgrounds
- Look for content gaps your expertise could fill
Pay special attention to what’s missing, topics or angles the LA Times hasn’t covered recently that align with current trends or upcoming events.
Elements of a Successful LA Times Pitch
When pitching feature ideas to LA Times editors, include:
- A compelling subject line that clearly states your pitch
- A brief introduction of yourself and your relevant credentials
- Your story idea, including why it matters now and to the LA Times audience specifically
- Explanation of your unique access or approach to the topic
- Potential sources you plan to interview
- Similar pieces you’ve published elsewhere (if applicable)
- Estimated timeline for completion
Keep your entire pitch under 500 words, focusing on clarity and specificity rather than length.
Finding the Right LA Times Editor
Targeting the appropriate editor dramatically increases your chances of getting published on LA Times:
- Research the masthead and editorial staff for your target section
- Check Twitter and LinkedIn profiles of LA Times editors to understand their interests
- Note any recent articles they’ve edited that relate to your pitch
- When possible, reference their previous work in your pitch to show you’ve done your homework
If you can’t identify the specific editor, most sections have general submission emails that are regularly monitored.
Option 3: Submit to the LA Times Community Op-Ed Project
The LA Times periodically runs initiatives seeking community voices on specific topics, offering another pathway to publication.
Community Initiatives at the LA Times Newspaper
The LA Times has made concerted efforts to diversify its contributor pool through various initiatives:
- The Community Op-Ed Project specifically seeks voices from underrepresented communities
- Topic-specific calls for submissions on issues affecting Southern California
- Guest contributor programs that feature emerging writers
These programs often have specific submission windows and guidelines, so follow their social media accounts to stay informed about opportunities.
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Crafting Community-Focused Content
When submitting to community initiatives at the LA Times, emphasize:
- Your unique perspective as a community member
- How your experience relates to broader social issues
- Specific, concrete examples that bring your perspective to life
- Solutions or calls to action that could address the issues you raise
These submissions typically follow similar length and format guidelines as standard opinion pieces.
Preparing Your Work for LA Times Editors
Regardless of which submission route you choose, certain universal principles will improve your chances of impressing LA Times editors.
Understanding LA Times Style and Tone
Each section of the LA Times newspaper has its own stylistic nuances, but some general principles apply across the publication:
- Clarity: The LA Times favors clear, direct language over jargon or overly academic writing
- Accessibility: Content should be engaging to a general audience while still respecting readers’ intelligence
- Balanced perspective: Even opinion pieces should acknowledge counterarguments
- Factual accuracy: All claims should be verifiable and supported by evidence
- Narrative elements: Personal stories and concrete examples enhance abstract arguments
Study recently published pieces in your target section to internalize the tone and approach that resonates with LA Times editors.
Creating Compelling Headlines for LA Times Submissions
While LA Times editors will often rewrite headlines, providing a strong suggested title increases your chances of acceptance:
- Include specific details rather than vague generalities
- Use active voice and strong verbs
- Consider a question format for opinion pieces that explore complex issues
- Avoid clickbait tactics or overused formulations
- Keep headlines under 70 characters when possible
Remember that headlines serve dual purposes: enticing readers and clearly conveying your piece’s content.
Formatting Your Submission Professionally
Presentation matters when trying to get published on LA Times:
- Use a clean, professional format with standard margins and fonts
- Include your contact information at the top of the document
- Provide a brief, relevant bio at the end (2-3 sentences)
- Triple-check for spelling and grammatical errors
- Follow AP Style guidelines, which the LA Times newspaper uses
For opinion pieces, paste the full text directly into your email rather than attaching a document, unless the submission guidelines specify otherwise.
Building Relationships with LA Times Editors
Getting published once is an achievement; developing ongoing relationships with LA Times editors creates sustainable opportunities.
Networking Strategies for Writers
Building connections with LA Times editors requires patience and professionalism:
- Engage thoughtfully with editors’ work on social media
- Attend journalism events where the staff might be present
- Join professional organizations that offer networking opportunities
- Take media training or workshops that might feature LA Times staff as instructors
Avoid being overly aggressive or demanding in your networking efforts, focus on genuine connection and mutual benefit.
Following Up Effectively
After submitting work to the LA Times newspaper:
- Wait at least one week before following up
- Keep follow-up emails brief and courteous
- Reference your original submission date and title
- Offer additional information or angles if appropriate
- Express continued interest without pressuring the editor
If you receive a rejection, responding graciously can leave the door open for future opportunities.
Learning from Rejections
Rejection is part of the journey to get published on LA Times. When your submission isn’t accepted:
- Ask for feedback if appropriate (though many LA Times editors are too busy to provide detailed critiques)
- Review recent publications to understand what was selected instead
- Consider whether timing affected the decision
- Refine your pitch or piece based on what you’ve learned
- Try again with a fresh angle or approach
Remember that many successful writers faced numerous rejections before breaking through with major publications like the LA Times.
Specialized Approaches for Different Contributors
Different types of contributors need tailored strategies to get published in the LA Times.
For PR Professionals: Getting Clients Featured
If you’re a PR professional seeking to get clients featured in the LA Times newspaper:
- Focus on genuine news value rather than promotional angles
- Provide exclusive data or research when possible
- Offer LA Times editors access to hard-to-reach sources
- Connect client expertise to trending topics or breaking news
- Respect editorial boundaries and avoid pushy tactics
Remember that LA Times editors need stories that serve their readers, not your client’s marketing goals to find the intersection of these interests.
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For Subject Matter Experts: Establishing Authority
If you’re an academic, scientist, or industry expert:
- Translate complex concepts into accessible language
- Connect your expertise to current events or everyday concerns
- Provide unique insights that couldn’t come from general journalists
- Be available for quick comments on breaking news in your field
- Develop a consistent public voice that complements your academic work
LA Times editors value experts who can communicate clearly to general audiences without oversimplifying complex topics.
For Creative Writers: Breaking Into the Literary Sections
The LA Times occasionally publishes creative work, particularly in special sections:
- Study the types of creative pieces the LA Times newspaper has published recently
- Connect your creative work to cultural or social themes
- Consider seasonal tie-ins or connections to regional events
- Submit to specific calls for creative submissions rather than cold pitching
- Build your portfolio with smaller publications first
Creative submissions face particularly steep competition, so persistence and a growing publication record elsewhere are especially important.
Technical Requirements to Get Published on LA Times
Understanding the practical aspects of submission can give you an edge with LA Times editors.
Image and Multimedia Guidelines
If your piece includes visual elements:
- Submit high-resolution images (at least 1200 pixels wide)
- Ensure you own the copyright or have explicit permission for all visuals
- Include clear captions and credit information
- Consider whether charts, graphics, or videos would enhance your piece
- Format according to the LA Times newspaper guidelines
Not all submissions require multimedia elements, but relevant visuals can strengthen certain pitches.
Legal Considerations for Publication
Before submitting to the LA Times:
- Ensure all facts are thoroughly verified and sources are credible
- Obtain necessary permissions for quotes or materials used
- Disclose any potential conflicts of interest
- Be prepared to sign a contributor agreement if accepted
- Understand whether you’re granting exclusive or non-exclusive rights
The LA Times maintains rigorous journalistic standards, so transparency and accuracy are non-negotiable.
Common Mistakes to Avoid When Approaching LA Times Editors
Learning what not to do can be just as valuable as knowing the right approaches.
Submission Errors That Doom Your Chances
Avoid these common mistakes when trying to get published on LA Times:
- Ignoring submission guidelines specific to your target section
- Sending generic pitches not tailored to the LA Times newspaper
- Submitting work significantly over or under the recommended word count
- Including too many links or self-promotional material
- Sending multiple follow-ups too quickly
These errors signal to LA Times editors that you haven’t done your homework or don’t respect their processes.
Content Missteps That Turn Off LA Times Editors
The content itself can also contain red flags:
- Writing that feels like a press release or marketing material
- Overusing jargon or technical language without explanation
- Making sweeping claims without sufficient evidence
- Focusing on topics already extensively covered without a fresh angle
- Submitting time-sensitive content too late to be relevant
LA Times editors look for content that serves readers first, not contributors’ promotional goals.
Relationship Mistakes with Media Outlets
Building professional relationships requires avoiding these pitfalls:
- Responding defensively to editorial feedback
- Publicly criticizing the LA Times while seeking to be published there
- Making demands about publication timing or placement
- Repeatedly pitching similar ideas after rejections
- Failing to disclose relevant conflicts of interest
Professionalism and patience go a long way toward establishing lasting relationships with LA Times editors.
Long-Term Strategies to Become a Regular LA Times Contributor
For those aiming beyond a single publication, these approaches can lead to ongoing opportunities.
Developing Your Personal Brand as an Expert
To position yourself for regular contributions to the LA Times newspaper:
- Cultivate expertise in specific niches rather than presenting as a generalist
- Create content across platforms that demonstrates your knowledge
- Engage thoughtfully in public conversations about your area of expertise
- Speak at events or on podcasts related to your field
- Maintain an updated online portfolio of your best work
LA Times editors often return to contributors who have established clear authority in particular areas.
Creating a Content Calendar Aligned with LA Times Coverage
Strategic planning can help you place more pieces:
- Note major events, anniversaries, or trends likely to receive coverage
- Prepare pitches in advance of predictable news cycles
- Track recurring features or special sections in the LA Times
- Monitor social conversations around topics the LA Times newspaper covers
- Identify seasonal opportunities relevant to your expertise
Having pitches ready before LA Times editors need them puts you ahead of the competition.
Leveraging Initial Publication for Greater Opportunities
After your first successful placement:
- Update your bio and portfolio immediately
- Share the publication strategically on social media
- Reference your LA Times piece when pitching other outlets
- Develop follow-up ideas that build on your published work
- Stay in touch with the editor who accepted your piece
Many regular contributors began with a single successful placement that they strategically leveraged into ongoing relationships.
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Resources to Help You Get Published on LA Times
Take advantage of these tools to improve your chances of success.
Writer’s Organizations and Communities
Connect with others pursuing similar goals:
- Join professional associations like the Society of Professional Journalists
- Participate in writer’s groups focused on journalism or opinion writing
- Attend workshops specifically on pitching to major publications
- Find mentors who have experience with the LA Times newspaper
- Share experiences and strategies with peers
These communities often provide insider knowledge and moral support through the submission process.
Tools for Improving Your Submissions
Enhance your work with these resources:
- Style guides and reference materials for journalistic writing
- Digital tools for checking readability and clarity
- Media databases that help identify specific LA Times editors
- Editorial calendars and content planning tools
- Pitch tracking systems to manage your submissions
The right tools can streamline your process and improve your success rate.
Continued Education for Writers
Invest in your skills to meet the high standards of the LA Times:
- Take courses in journalism, opinion writing, or specific subject areas
- Study the craft of pitching through books and online resources
- Analyze published pieces in the LA Times newspaper to understand patterns
- Seek feedback from experienced editors or writers
- Practice translating complex ideas into accessible language
Continuous improvement demonstrates your commitment to the craft and makes you more valuable to LA Times editors.
Conclusion: Your Path to LA Times Publication
Getting published in the LA Times represents a significant achievement in any writer’s career. While the path isn’t easy, understanding the publication’s needs and approaching LA Times editors strategically dramatically improves your chances of success.
Remember these key takeaways:
- Do your homework: Study the LA Times newspaper thoroughly before pitching
- Offer genuine value: Focus on what readers need, not just what you want to say
- Build relationships: Approach LA Times editors with professionalism and patience
- Persist strategically: Learn from each attempt and refine your approach
- Deliver excellence: Meet or exceed the high standards of this prestigious publication
Whether you’re looking to share your expertise, advance your writing career, or gain visibility for important ideas, publication in the LA Times opens doors to new opportunities and audiences. With the right approach and persistent effort, you can join the ranks of contributors who have shaped public discourse through this influential platform.
Start by identifying your unique angle, researching the appropriate section, and crafting a submission that meets the high standards of the LA Times newspaper. Your byline in the LA Times may be closer than you think.
