Estimated reading time: 16 minutes

Introduction: Understanding the Power of Real Simple Magazine

Getting featured in Real Simple magazine can transform your business or creative venture overnight. Real Simple is one of the most influential lifestyle publications in America, With its focus on Real Simple Products it is a trusted DIY magazine  reaching millions of readers who trust the magazine’s product recommendations and expert advice. For creators, entrepreneurs, and DIY enthusiasts, having your work showcased in Real Simple products sections represents not just validation, but an opportunity to reach an engaged audience that values quality, functionality, and thoughtful design. Their recommendations carry significant weight with consumers, making an appearance in their pages invaluable for businesses of all sizes. This comprehensive guide will walk you through proven strategies to increase your chances of catching the attention of Real Simple‘s editorial team

Why Being Featured in Real Simple Magazine Matters

The Undeniable Impact of Real Simple Magazine

Real Simple magazine isn’t just another publication—it’s a trusted advisor to millions of American households. With a circulation exceeding 1.9 million readers and a digital presence that reaches even further, getting featured provides exposure that traditional advertising simply can’t match. Unlike paid promotions, editorial features carry the implicit endorsement of a trusted brand, giving your product the credibility that resonates with consumers.

The “Real Simple Effect” on Product Sales

Products featured in Real Simple often experience what industry insiders call the “Real Simple effect”—a dramatic spike in sales and visibility following their appearance in the popular DIY magazine. Many small businesses report that a single mention in the publication has resulted in:

• Website traffic increases of 200-500% within days
• Inventory selling out within hours of publication
• Long-term credibility boosts that continue to drive sales
• Opportunities for additional media coverage
• Increased retailer interest and distribution opportunities

The Real Simple Audience and What They Value

Understanding the Real Simple reader is crucial for anyone hoping to be featured in its pages. The typical Real Simple reader is:

• Female (approximately 90% of readership)
• Between 30-55 years old
• College-educated
• Middle to upper-middle income
• Values simplicity, functionality, and quality
• Interested in organization, home decor, wellness, and practical solutions

These readers look to Real Simple Magazine for curated selections that will improve their daily lives. When the magazine features your product, you’re being endorsed to an audience that makes purchasing decisions based on trust and practicality rather than impulse.

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Understanding What Real Simple Magazine Looks For

The Real Simple Products Selection Process

Before pitching to Real Simple magazine, it’s essential to understand their editorial philosophy. The publication focuses on products and solutions that genuinely make life easier, more organized, or more enjoyable for their readers. The editorial team evaluates thousands of products each month, looking for items that align with their core mission: helping readers simplify their lives without sacrificing quality or style.

Key Qualities That Catch Editors’ Attention

Products and stories that make it into Real Simple typically share several common characteristics:

1. Innovation and uniqueness: Items that solve problems in new, creative ways
2. Simplicity and functionality: Products that deliver on their promises without unnecessary complications
3. Quality and durability: Well-made items that provide lasting value
4. Visual appeal: Aesthetically pleasing designs that photograph well
5. Accessibility: Products at various price points that are available to their diverse readership
6. Story value: Items with compelling backstories about their creation or creators

Before crafting your pitch, it’s important to understand the various sections where your product or expertise might fit. Real Simple products sections vary widely, offering different opportunities depending on your niche.

Product Roundups and Gift Guides

Real Simple regularly publishes collections of recommended products that solve common problems or fit particular themes. These roundups might include:

• Seasonal must-haves
• Organization solutions
• Time-saving gadgets
• Wellness products
• Home decor essentials

Getting included in these highly visible sections can drive significant traffic and sales.

DIY Magazine Features and Tutorials

If you’re a creator or expert in a particular craft, Real Simple‘s DIY magazine sections offer opportunities to showcase your expertise. These features typically include:

• Step-by-step tutorials
• Before-and-after transformations
• Expert tips and tricks
• Seasonal craft ideas

These sections allow you to position yourself as an authority while providing valuable content to readers.

Expert Quotes and Advice Columns

Real Simple frequently includes expert perspectives on topics ranging from interior design to personal finance. Contributing your expertise can help establish your authority and introduce you to the publication’s audience.

Personal Stories and Profiles

The magazine occasionally profiles entrepreneurs, creators, and everyday people with inspiring stories. These narrative features can provide deeper exposure for your brand and personal journey.

Preparing Your Product or Pitch for Real Simple

Aligning Your Product with Real Simple’s Editorial Calendar

Like most major publications, Real Simple works months ahead of their publication dates and organizes content around specific themes and seasonal focuses. Thorough research is essential before approaching any publication, and Real Simple magazine is no exception. Understanding the publication’s preferences, style, and recent content will significantly improve your chances of success. Understanding their editorial calendar can significantly increase your chances of getting featured by allowing you to pitch at exactly the right time.

Research Upcoming Themes

Real Simple typically plans content around:

• Seasonal needs (spring cleaning, holiday gifting, back-to-school)
• Annual features (organization issue, beauty awards, home awards)
• Monthly departments (new products, problem-solving tools, editor’s picks)

To discover these themes:

• Study several recent issues to identify recurring features
• Visit their website’s media kit, which often outlines upcoming issues
• Follow their editors on social media, where they sometimes mention what they’re working on

Making Your Product “Real Simple Ready”

Before submitting your product for consideration, ensure it’s fully prepared for the scrutiny of Real Simple‘s discerning editors. thus you must make sure it is authentic, original and worthy to be featured on the product section especially the DIY Magazine section for that is their selling point

Professional Photography Is Essential

Real Simple is known for its clean, beautiful imagery. While their team will photograph selected products, having professional images available can make your pitch more compelling and help editors visualize your product in their pages.

Invest in:

• Clean, well-lit product photography on white backgrounds
• Lifestyle images showing your product in use
• Detail shots highlighting unique features
• Images that match Real Simple‘s aesthetic (clean, uncluttered, bright)

Perfect Your Packaging and Branding

Your product’s packaging communicates volumes about its quality and target audience. Ensure your packaging:

• Clearly communicates what the product does
• Reflects quality appropriate to your price point
• Has a clean, contemporary design
• Contains all necessary information and instructions

How to Pitch to Real Simple Magazine Effectively

Identifying the Right Editor for Your Pitch

Real Simple magazine has different editors responsible for various sections and product categories. Directing your pitch to the most appropriate editor dramatically increases your chances of success.

How to Find the Right Contact

1. Study the masthead: Found in the first few pages of the magazine, the masthead lists editors and their areas of responsibility
2. Research online: Many editors share their specific areas of focus on LinkedIn or Twitter
3. Follow key editors: Many Real Simple editors are active on Instagram and Pinterest, where they often showcase the types of products that catch their eye

Popular sections in Real Simple and their typical focus areas include:

• The Realist: Practical, innovative solutions to everyday problems
• Real Simple Home: Home decor, organization, and DIY projects important enough to be seen on the DIY Magazine section
• Road Tests: Product comparisons and reviews
• New Uses for Old Things: Creative repurposing ideas
• Simple Solutions: Clever products that solve common challenges

Crafting the Perfect Pitch Email

Your initial communication with Real Simple editors needs to be concise, compelling, and professionally presented.

Essential Elements of a Successful Pitch

1. Attention-grabbing subject line: Be specific about what you’re pitching (e.g., “Innovative Food Storage Solution for Your Kitchen Organization Issue”)
2. Brief introduction: Who you are and why you’re reaching out
3. Product description: Clear, concise explanation of what makes your product special
4. Relevance to Real Simple: Why it fits their audience and editorial focus
5. Availability information: Pricing, where it’s sold, and launch date
6. Visual assets: Link to professional images or a lookbook
7. Contact information: How they can reach you for samples or questions

ALSO READ: How to Get Published on the New York Times in 2025: Guaranteed

Sample Pitch Template

Subject: Handcrafted Organic Linen Organizers for Your Spring Cleaning Issue

Dear [Editor’s Name],

My name is [Your Name], founder of [Your Company], and I’m reaching out because I believe our new collection of handcrafted organic linen storage solutions would be perfect for your upcoming spring DIY magazine cleaning issue.

These versatile organizers were designed specifically to address the challenge of sustainable, attractive storage for small spaces—something I know resonates with your readers. Each piece is:

– Made from 100% organic linen sourced from family farms

– Hand-sewn by artisans earning fair wages

– Available in six nature-inspired colors

– Collapsible for easy storage when not in use

The collection ranges from $25-75 and is currently available at [retailers] and our website. You can view our lookbook here: [link].

I’d be happy to send samples for your team to review. Would this be of interest for your spring organization roundup?

Thank you for your consideration,

[Your Name]

[Contact Information]

Timing Your Pitch Perfectly

Understanding publication lead times is crucial when pitching to any magazine, especially one as meticulously planned as Real Simple.

Magazine Lead Times

Real Simple, like most print magazines, works several months ahead of publication dates:

• January issues: Typically finalized by early October
• Spring/cleaning features: Usually planned 4-5 months in advance
• Holiday gift guides: Often finalized by August
• Special issues: May have even longer lead times

For the best chance of consideration:

• Pitch seasonal items at least 5-6 months before the relevant season
• Send holiday product information by mid-summer
• Consider the magazine’s monthly schedule when timing follow-ups

Building Relationships with Real Simple Editors

Going Beyond the Cold Pitch

While a well-crafted cold pitch can certainly succeed, building relationships with key editors can significantly increase your chances of being featured in Real Simple magazine.

Engage Authentically on Social Media

Many Real Simple editors are active on platforms like Instagram, Twitter, and LinkedIn. Following and thoughtfully engaging with their content can help you:

• Understand their personal style and preferences
• Get insights into what they’re currently working on
• Establish yourself as a thoughtful industry participant
• Create recognition before you pitch (If interested in the DIY Magazine sections then build your social brand on that)

Keep your interactions genuine and valuable—commenting thoughtfully on their posts or sharing relevant information without immediately pushing your product.

Meeting Editors at Industry Events

Trade shows, press events, and industry conferences offer opportunities to connect with Magazine’s editors in person.

Key Events Where You Might Meet Real Simple Editors:

• NY NOW: Major trade show for home, lifestyle, and gift products
• National Stationery Show: For paper goods and office products
• International Home + Housewares Show: Kitchen and home products that are either manufactured or be seen on the DIY Magazine Section
• Press previews: Seasonal events where brands showcase upcoming lines to media

When meeting editors:

• Have a concise (30-second) explanation of your product ready
• Bring business cards and product information they can take
• Follow up afterward with a thank you and any promised information
• Don’t be pushy—respect that they’re working and meeting many people

Alternative Ways to Get Real Simple’s Attention

Leveraging PR Professionals with Real Simple Relationships

Public relations professionals who specialize in your industry often have established relationships with Real Simple editors that can help get your product considered.

What to Look for in a PR Partner:

1. Relevant experience: Have they successfully placed products in Real Simple before?
2. Specific relationships: Do they know the particular editors who cover your product category?
3. Understanding of your industry: Are they familiar with your specific market?
4. Realistic expectations: Do they offer guarantees that sound too good to be true?

When interviewing potential PR representatives, ask for specific examples of placements they’ve secured in Real Simple and other similar publications.

Attending Trade Shows Where Real Simple Scouts Products

Real Simple editors regularly attend industry trade shows looking for innovative products to feature. Consider exhibiting at:

• NY NOW (formerly New York International Gift Fair)
• International Home + Housewares Show
• National Stationery Show
• Atlanta Gift & Home Furnishings Market
• Indie Beauty Expo
• National Hardware shows for products to be shown on the DIY Magazine section

Research which shows Real Simple editors typically attend and prepare a compelling booth presence with magazine-ready materials.

Using Social Media to Attract Editorial Attention

Editors increasingly discover products through social media. To optimize your chances:

• Develop a cohesive Instagram aesthetic that mirrors Real Simple’s visual style
• Use hashtags that Real Simple editors might follow
• Tag @realsimple when sharing relevant content (without overdoing it)
• Engage meaningfully with the magazine’s social content
• Share behind-the-scenes content that tells your story

Remember that editors appreciate authenticity over obvious attention-seeking.

Utilizing Real Simple’s Product Submission Channels

In addition to direct pitches, Real Simple offers several official channels for product submissions.

Real Simple’s Product Test Program

Real Simple regularly tests products for their “Road Test” features and product recommendation sections. While highly competitive, this program is open to submissions from brands of all sizes.

To submit:

1. Visit the Real Simple website
2. Look for submission guidelines in their “Contact Us” section
3. Follow their specific instructions for product categories and submission requirements

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Showcasing Your DIY Projects for the Magazine

Real Simple as a well known DIY Magazine  often features creative DIY projects, crafts, and home improvements. If you’re a DIY expert, crafter, or have transformed a space using innovative techniques, consider pitching your project.

What Makes a DIY Project Real Simple-Worthy:

• Accessibility: Can readers with average skills recreate it?
• Visual impact: Does it photograph well and have a “wow” factor?
• Practicality: Does it solve a common problem?
• Originality: Does it offer a fresh approach?

Include clear before-and-after photos and step-by-step instructions that demonstrate the project’s simplicity and impact.

Preparing for Success: What Happens If Real Simple Shows Interest

Responding Professionally to Editor Inquiries

When an editor expresses interest in your product, your prompt, professional response can make the difference between being featured or forgotten.

Essential Response Elements:

1. Timeliness: Respond within 24 hours if possible
2. Professionalism: Proofread your communication carefully
3. Completeness: Provide all requested information in their preferred format
4. Accuracy: Double-check all product details, pricing, and availability
5. Assets: Have high-resolution images, product samples, and press materials ready

Sending Product Samples Effectively

If an editor requests samples, how you package and ship them matters tremendously.

Sample Submission Best Practices:

1. Presentation: Send products in their retail packaging, well-protected for shipping
2. Information: Include a concise one-page fact sheet with:
   • Product name and description
   • Retail price and availability
   • Your contact information
   • Website and social media handles
   • Any unique selling points or backstory
3. Follow instructions: Send exactly what was requested to the specified address
4. Tracking: Use trackable shipping methods and confirm receipt
5. Timing: Meet or beat their deadline

Understanding the Editorial Process

Even after your product is selected for consideration, several steps remain before publication.

The Path to Publication:

1. Initial selection: Editor identifies your product as a potential fit
2. Editorial review: Multiple team members evaluate submissions
3. Photography: Selected items are photographed by Real Simple’s team
4. Layout and design: Pages are created and revised
5. Final approval: Senior editors review complete issues
6. Publication: The magazine goes to print

This process can take months, and products may be removed at any stage due to space constraints, changing priorities, or other factors outside your control.

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Maximizing Your Real Simple Feature

Leveraging Your Real Simple Appearance

If your product is featured in Real Simple magazine, having a plan to maximize this exposure can multiply its impact.

Preparation Steps:

1. Inventory management: Ensure you have sufficient stock to meet increased demand
2. Website readiness: Prepare your site for higher traffic volumes
3. Customer service: Brief your team on responding to mention-related inquiries
4. Social proof: Plan how you’ll showcase the feature on your site and packaging

Promoting Your Real Simple Feature

Once your product appears in Real Simple, strategically promote this achievement to extend its impact.

Promotion Strategies:

1. Social media announcements: Share the feature across all platforms
2. Email marketing: Notify your customer base about the recognition
3. Press release: Distribute information about the feature to relevant media
4. Website badge: Create a “As Seen In Real Simple” badge for your site
5. Retailer information: Provide sell sheets mentioning the feature to your retailers
6. Sales materials: Update catalogs and sales presentations to highlight the recognition

Learning from Rejection

Using Feedback to Improve Future Pitches

Not every pitch will result in a feature, but rejection can provide valuable insights for future attempts.

Constructive Approaches to Rejection:

1. Request feedback: If appropriate, politely ask what influenced the decision
2. Analyze timing: Was your pitch aligned with their editorial calendar?
3. Review your pitch: Was it concise, compelling, and well-targeted?
4. Evaluate your product: Does it truly align with Real Simple’s aesthetic and mission?
5. Plan improvements: Based on what you learn, how can you refine your approach?

When to Try Again

Persistence often pays off in media relations, but timing your follow-up appropriately is crucial.

Guidelines for Following Up:

• After rejection: Wait at least 3-4 months before pitching the same editor
• With product improvements: If you’ve made significant changes based on feedback
• With seasonal relevance: When your product becomes newly relevant to their calendar
• With new collections: When you have entirely new products to share

Conclusion: Your Path to Real Simple Recognition

Getting featured in Real Simple magazine requires careful preparation, strategic outreach, and a genuinely innovative product. While the process may seem daunting, the potential rewards—increased visibility, credibility, and sales—make it well worth the effort. Remember that editors are constantly seeking new, exciting products to share with their readers, and your creation could be exactly what they’re looking for.

By understanding Real Simple’s unique perspective, preparing thorough and targeted pitches, building professional relationships with key editors, and responding promptly and professionally to opportunities, you’ll maximize your chances of seeing your product in the pages of this influential publication.

Whether you’re an established brand or a startup entrepreneur, the visibility and credibility that comes with a Real Simple feature can transform your business trajectory. With persistence, professionalism, and a truly innovative product, you can join the ranks of businesses that have benefited from the powerful endorsement of Real Simple magazine.

Additional Resources for Real Simple Submissions

Helpful Tools for Product Pitching

• HARO (Help A Reporter Out): Free service connecting sources with journalists
• Mediakit software: Programs to create professional digital press kits
• Editorial calendar databases: Subscription services that track publication themes
• Industry trade publications: Sources for insights on media trends and opportunities

Professional Support Services

• Product photography specialists: Photographers who understand editorial requirements
• Media training consultants: Experts who can prepare you for editor interactions
• Industry-specific PR firms: Agencies with established media relationships
• SEO and web preparation specialists: Professionals who can prepare your online presence for increased attention

By implementing the strategies outlined in this guide, maintaining professionalism throughout the process, and continually refining your approach based on feedback and results, you’ll be well on your way to securing that coveted feature in Real Simple magazine.