Estimated reading time: 14 minutes
Introduction: Secure A Feature On The Real Deal
Have you ever asked yourself how to secure a feature on The Real Deal? In Miami, Los Angeles, or Chicago, many professionals who work in the real estate industry aspire to this kind of exposure. Securing a feature is paramount because it will enhance one’s credibility and provide other avenues.
This article provides a clear understanding of the measures that can increase your chances of being the subject of an article in The Real Deal, New York. First, let’s get into the strategies that will enable you to be seen in a crowded marketplace!
Secure A Feature On The Real Deal Table of contents
- Introduction: Secure A Feature On The Real Deal
- Understanding The Real Deal Audience
- Writing Your Distinctive Story For The Real Deal Los Angeles
- Developing Contacts With The Real Deal Journalists
- Making Shareable Content For The Real Deal Audience
- Continuation Of Making Shareable Content For The Real Deal Audience
- Advantages of Press Releases To Secure A Feature On The Real Deal
- Using Events from the Industry
- Continuation Of Using Events from the Industry
- Why All Entrepreneurs Should Work with Us – 9-Figure Media And Get A Feature On The Real Deal
- Summary: Secure A Feature On The Real Deal
Understanding The Real Deal Audience
When I first began trying to figure out how to be featured in The Real Deal, one thing I learned quite early was the importance of audience. Their readership is varied and includes a Miami real estate agent or a Chicago investor. This group does not only have reason to want to find regular listings; they also want opinions, analyses, and narratives that are relevant to the markets they operate in.
Taking Miami, for example, the local audience gets easily attracted to the content that promotes high-end real estate and active up and coming areas. They are seeking information about neighborhood changes and emerging hot areas ahead of others.
On the other hand, in Chicago, it can be more the case that a loose readership is focused on the inner city renaissance or the continuing evolution of the housing market. Ah, those finer details can certainly make or break your pitch!
Besides, let us not forget about The Real Deal NY. Making sure that your message resonates with this audience is critical. Exclusivity of the news and in depth analysis is their selling point. If your content can explain the goings-on in the real estate scene of NYC, then you’ve earned their trust.
So, here is one more piece of advice for today. Customize your strategy. Use local words and facts to enhance the connection. It’s all about proving that you know their environment!
Writing Your Distinctive Story For The Real Deal Los Angeles
When I began my real estate journey, the first lesson I was taught was that there is power behind the creation of a unique story, and it is indeed powerful.
Your unique selling points (USPs) are of essence in the over-competitive market places, especially in a place such as The Real Deal Los Angeles. Perhaps you focus on the green movement – eco-friendly homes or flipping houses. Whatever it is, claim it!
There was once a customer I had who unsuccessfully tried turning a dilapidated beach house into a good vacation rental and turned the ugly story around. That kind of story emphasized not only about the property but the vision towards repurposing it.
So is authenticity. The audience reading The Real Deal magazine has the capability of recognizing cancer from a sales pitch.
They relish hearing real life stories that come with real problems and real solutions. I recall myself writing about my first listing – I was so excited and ashamed at the same time.
It was far from the ideal situation, as I clumsily conducted a few open houses and got turned down more than a few times. But, as it turns out, those bumps along the journey were the very things that made me and my journey exciting.
As for interesting themes which have been well represented in The Real Deal Chicago, pay attention to those which relate to the social community.
For instance, if a developer known for transforming an outdated building into low-cost housing comes up, it attracts eyeballs. It goes beyond the premises; it’s about the impact it provides for society.
So, how about being real and looking for the reason behind the story? You might just win us over!
Developing Contacts With The Real Deal Journalists
The first approach can be a bit overwhelming but the idea of developing contacts with journalists especially for The Real Deal is rather effortless.
But believe me, it’s all about creating honest partnerships! In South Florida, I find it very effective to participate in local real estate markets.
You can have interactions with journalists, find out their areas of interest and pitch them properly.
I remember having a brief chat with a reporter who was covering luxury real estate at one of the conferences where I spoke at a panel last year.
It was a landmark conversation that paved the way for my first debut!
Another way to develop relationships with journalists, especially those working for The Real Deal, NYC is through social media. Twitter and LinkedIn are both useful tools for reaching and interacting with reporters. I recall once retweeting a reporter’s article about market trends and putting my spin on it.
A few days later, they returned the favor and we conversed over the next big things in fashion. It’s about having a presence and actively making one’s voice heard in the relevant discussions.
Next, when approaching journalists covering topics that are a bit ‘out there’, like The Real Deal Baha’i Center, be succinct, and above all courteous. Provide a short self-introduction with a short email and tell the media professional about the story you wish to tell, how it will fit into their work.
A couple of years back I approached a community development journalist with a strong storytelling and was very specific about how I did it. Be mindful of the fact that there are a lot of pitches so make sure your message isOriginal and Relevant.
Also Read: Best Practices For PR Press Releases: Expert Guide
Making Shareable Content For The Real Deal Audience
Regardless of the intended message, creating content that can be shared is quite necessary if you aim to reach out to The Real Deal audience. What I have come to learn over the years is that case studies and infographics usually work exceptionally well.
Infographics also enable readers to see the data of the housing market through a more appropriate and less complex format. I mean for example when I came up with an infographic portraying the housing trend of Miami, it went round the social media.
It is indeed a very effective method to display one’s knowledge while at the same time making it fun in the process!
When it comes to sharing work via social media, images can greatly boost the impact of the posts, and it is particularly helpful in sharing post related to The Real Deal. Good quality images and videos can cut across and trigger shares.
Continuation Of Making Shareable Content For The Real Deal Audience
I learned this firsthand when I included drone footage of a property in my listing. It not only showcased the property beautifully but also made my post stand out on social media. Remember, people are visual creatures – if your content looks good, people will share it!
Let’s discuss headlines now. Formulating the right headlines attracting attention for The Real Deal NY follows the same principle. Use active language and be more specific. For example instead of writing “Real Estate Trends”, try to say “5 Real Estate Trends in NYC You Probably Didn’t Know About”.
It’s all about making people curious! I have also realized that including questions in your headlines can be very effective. For instance, “Are You Ready for the Next Big Thing in NYC Real Estate?” can lead the reader right into the heart of the content. The bottom line is, make the content appealing and the headlines compelling.
Advantages of Press Releases To Secure A Feature On The Real Deal
Writing a press release for The Real Deal can be useful, especially if your target markets include places like Los Angeles and Chicago. First things first: make your press release newsworthy. Target news that is about something important, such as a new building or major market changes.
I remember writing a promotional where they were about to start the construction of a tower in Downtown Los Angeles. The concept was unique and I was able to capture the interest of some journalists in the process.
In press releases, timing is everything. When writing a piece targeting The Real Deal, make sure you understand the market. For example, one way to maximize attention is to issue your announcement during the time of a big event in the industry or right before an important publication comes out.
I have witnessed some of the press releases not even getting the attention intended simply because they were submitted at the wrong time. If there is a big housing expo in Chicago, don’t let this opportunity pass you by!
A few constructive press releases may be guided by a tested strategy. For instance, a celebrity architect’s collaboration with a building developer in Los Angeles attracted the attention of The Real Deal magazine. The project sounded interesting because it was led by a famous person and was also something entirely new.
A perfect example is an online press release announcing an award presented to a firm from Chicago. It has been laconic and avoided unnecessary information because it had quotes and important figures. Always remember, your two best friends when writing a press release are clarity and relevance!
Using Events from the Industry
Your exposure level can be improved tremendously by attending event sessions especially in active markets such as Miami. I wish I was able to begin networking sooner ever since the first time I participated in local expos and other networking events.
Remembering one time, while attending an event, I talked to a reporter from The Real Deal who was sending a story about the area that was undergoing new developments. I was very sure that a casual chat is going to enable me to have more features in future and I discovered that being there is already about seventy percent win!
One should have no doubt that if one wishes to attract the attention of The Real Deal audience, then speaking opportunities and appearing in the panels is a must. When you speak on the subject matter, you gain credibility and set yourself up as a key decision maker.
I remember once I was part of a panel discussing the ‘The Changing Face of Real Estate in Miami’ which was indeed a splendid platform to offer my ideas. Furthermore, it was interesting that there were reporters looking for such quotations for their stories because I was talking, making a point in a city full of real estate!
Continuation Of Using Events from the Industry
Now, let us shift focus to the issue of following up with the people that you made contact with at these events with special focus to South Florida. As soon as the event is over, everyone should draft a short and precise thank you email to persons met. Remind them of a particular point that you talked about so that it can help in bringing back memories.
I typically finish by sending my most recent blog or relevant article in order to maintain and develop the discussion. Such an approach proves that you do not sit around and that you stand for something.
Also don’t forget to follow them on social media! These connections can earn you opportunities for collaborations, features and a lot more.
Remember, it’s all about maintaining those relationships long after the event is over!
Why All Entrepreneurs Should Work with Us – 9-Figure Media And Get A Feature On The Real Deal
In today’s cutthroat environment, gaining prominence on The Real Deal can be quite beneficial to businessmen. At 9-Figure Media, we have a number of persuasive arguments that will encourage you to partner with us and improve your media image.
1. Capable Journalists
All journalists have developed good relationships with our 9-Figure Media Company and The Real Deal, especially in competitive areas like Miami and NYC. Our connections make sure that the people are in charge of your narrative. Instead of blasting out pitches, we use our networks to successfully place you as an authority.
2. Skilled In Media Relations
The media landscape can be a minefield. Our media relations professionals will be the ones to communicate the relevant message to the audience. We know precisely what The Real Deal wants and adjust the pitch to yours. This is a kind of expertise that will truly change how the story is presented.
3. The Power of Storytelling as a Marketing Tool
Every entrepreneur has a story to tell. We assist you in shaping that story by emphasizing your aspects of differentiation. Telling your story through the various marketing mediums such as narrative videos makes it appealing to the audience of The Real Deal and is likely to be shared.
4. Customized Strategy
At 9-Figure Media, we are firm believers in a unique strategy for each client. We listen to your objectives and goals and make sure that the strategy is not generic. Be it real estate, technology or any other field; we try to fill in the gaps with our services.
5. Absolute Assistance
We provide such services as writing press-releases and preparing for interviews and do all the work that needs to be done. Our staff is ready to support you with every step so that there is no uncertainty while interacting with the media. Such assistance allows you to concentrate on what matters – your business operations!
6. Brand Trustworthiness
Getting an article in The Real Deal publication will instantly add a new level of credibility to your brand. We are able to facilitate this by placing your brand as an expert in the niche, which leads to more and more trust and possibilities.
7. Management of Reputation
Our reputation management expertise ensures your organization is not just noticed, but appreciated. We help in developing your virtual image and preventing areas of concern. This well-planned and structured strategy enables establishing a consistent presence in the market that is trustworthy.
9-Figure Media focuses on going beyond just getting coverage; it shifts the brand’s stature in the market. Let us earn you a spot in The Real Deal and help elevate your business further.
Summary: Secure A Feature On The Real Deal
Advertising in The Real Deal enhances business perception in today’s competitive media landscape.
With 9-Figure Media, personal journalist relationships enable unique, committed brand promotion opportunities.
We provide full support for a seamless media experience and positive brand image. Further, the techniques of reputation management which say the right thing about your brand are also employed.
Do not allow someone else to tell you the importance of a good feature placed about yourself. It builds recognition, and turns you into an authoritative voice within your industry.
Join me on this journey to have your story featured in the pages of The Real Deal. Your victory is a walk-in-hand partnership away!