Estimated reading time: 13 minutes

Introduction: Gaining An Exposure On WWD Magazine

To get featured on WWD is a tremendous gain to increase your brand’s visibility! With

WWD Women’s Wear Daily magazine continuing to be a powerhouse in fashion; one wonders how hard it is to get featured.

The WWD is arguably the best article that aims to push the exposure of a brand across the globe.

This is why securing a feature in a brand,” Did you know that brands emphasized in the WWD newspaper emerge with a greater increase in customer engagement?

This guide outlines actionable steps to secure a WWD feature for designers, entrepreneurs, and influencers. Be assured, we’ve got this!

WWD Magazine And Its Readers: An Analysis feature

When I took the first step of pitching WWD Newspaper or WWD Magazine I was a bit nervous as well as I had a sense of confusion.

This is not an ordinary magazine; it’s WWD, Women’s Wear Daily! So for me, it was very important to understand their audience.

According to Ginsberg, WWD caters to many readers, including fashion professionals, retailers and influencers, on a daily basis.

These readers expect to know about fresh styles, trends, and insights, and untouched downloads associated with them.

So if you have a better understanding of the consumers who read WWD, you will know what to say when pitching to them.

It is important for you to make sure that your message speaks to what is relevant to WWD’s audience.

If you are pitching a sustainable fashion line for instance, show how it relates to consumer needs of today.

There was a time when I tried to sell them on a concept that was valuing the Niche’s audience more than the overall.

The feedback was “This is a great idea but it is not relevant to our readers”. It actually hurt! Now I know better.

The WWD magazine covers high-profile brands such as Gucci and Stella McCartney because it has a clear understanding of the essence of brand storytelling.

They target their consumers and tell the stories of the brand which surrounds their innovations.

These are not merely products, these are a way of life that the consumers of WWD magazine would want to have.

Then think about how your brand or product is relevant to these people and how it would appeal to WWD’s eye.

All that matters is the relevance and resonance!

Writing Effective Editorial Proposals for a WWD Newspaper & Women’s Wear Daily & WWD Newspaper

It’s like trying to reach the top of the mountain, so I get why many might feel out of their depths when trying to pitch for a WWD newspaper.

Writing the rest becomes much easier once you are aware of a plot.

Firstly, an effective pitch will also require an eye-catching email subject.

It’s better to get through someone’s head as you don’t have a second chance to do it. 

Consider what makes people perk up.

I recall sending out a pitch that had no punch whatsoever in the title, and surprise, it also had no effect whatsoever. It ended up getting tossed into the bin.

Concentrating on an unusual single story angle comes next. WWD is all about something new.

For example, if your company is different and purely makes use of local craftspeople or extraordinary materials then do present it!

It was a painful experience for me when I understood that there is no cure for a vague illness.

There are a myriad of editors looking through the inbox, do base your argument on something different and novel.

Personalization is the next topic that we’re going to cover.

Let’s address the editor by mentioning their name and talking about the articles that they wrote.

It demonstrates that you are prepared. Some months back, I pitched a WWD editor and referred to an article they authored on sustainability.

It generated some dialogue and generated some context for my pitch. 

As a rule of thumb, WWD Newspaper editors and Women’s Wear Daily like to see something genuine and topical.

So, go ahead to investigate, construct a narrative, and sit back as your pitch turns out to be a great chance!

Establishing Connections with WWD Newspaper Editors

If you want your brand to be visible, it is necessary to establish connections with WWD Newspaper editors and Women’s Wear Daily.

The first and foremost thing that I recognized when I was starting this business is that dropping emails is not the solution.

It is absolutely necessary to establish personal rapport!

A good way to do this is to go to fashion events or industry conferences where WWD editors are in attendance.

I recall I went to a trade fair and while having coffee with one of the editors, we talked about casual things.

That brief exchange started so many amazing new doors for me!

Further connecting with people involved in WWD Newspaper makes a huge difference as well.

When you reach out to different people such as other designers or marketers or even influencers, they can introduce you and fill you with important information.

Once, I met one designer who had a WWD editor on speed dial. Now that connection eased my entry.

Thus, never disregard the worth of community; it is only a matter of getting a solid foundation network.

Next, allow me to outline the follow-ups. When pitching an idea or after meeting with an editor, it is always good to follow up with the editor in a polite manner.

One lesson I have learned is that it is always smart to be patient.

Wait for a week, don’t do anything, then send them a message.

At this stage, there is no need to write lengthy emails which can be exhausting and unnecessary.

One of the errors I made in the past was following up too soon and sounding too aggressive, something I would not recommend. 

So be calm, breathe, wait. Editors have eyeballs, they can read and understand all the important written text you send across, and following up in an appropriate manner can work wonders.

Promoting WWD Magazine Through Social Media and Digital Exposure

Using Twitter or Instagram to make noise for WWD is like fishing; it is all about the right bait!

I remember the first time I started posting my designs on Instagram and Twitter, I was surprised by how much difference a good post with pictures made.

Dedicating your post to an emotion came to mind because people love noticing detail, so I started posting pictures from the backside of my design process. Editors appreciate great spin-offs, so tell them all about it!

What is equally important here is to ensure you have your WWD submission for a proper WWD online portfolio. I once pitched without a portfolio designed properly and it went somewhere and lost all meaning.

Your portfolio should contain only your best works. High quality images, clear descriptions of the works and a common message for the brand. Consider it to be the online version of your business card.

I suggest using sites like Behance or your page where you can present your style and tell your story the way you wish.

Last but definitely not least, I want to add that interaction with WWD’s social media stocks can change everything in this game. Give them feedback on posts, write articles that they publish and mention them in your posts when possible and reasonable. 

For example, I participated in sharing a WWD article on sustainability, and tagged its editor. They watched me and even gave a thumbs up! It’s all about communication in turn. 

By being active and supportive, not only do you enhance visibility for your brand, but also, you forge contacts that may yield to future opportunities. So, be more social and let WWD Magazine see you for who you are!

ALSO READ: Get Featured In Entrepreneur Magazine – Guaranteed

How to Choose the Right Time for Your Submission to Women’s Wear Daily

Timing your WWD Magazine submission carefully can mean the difference between overlooked and noticed. The first step in getting to know them is learning the WWD editorial calendar. 

At one point I was completely ignorant about their schedule, and here I was trying to pitch a summer collection in, of all months, winter. Complete novice decision!

WWD often strategizes themes months ahead, therefore you should look up the fashion calendar and relevant events beforehand.

So, what do you think is the best time to contact WWD and retail your story? It is best to work in the weeks just before the fashion weeks, or any industry event.

Let’s say for example you have a collection that is going to be in stores in September, then the best time to engage in activities is late July or early August. 

This allows the editors time to think about your story, whilst they are strategizing on what they should cover.

I remember pitching a beauty line and got featured just before a big beauty fair, this was a hit! It was very well planned overall.

The seasons offer more ideas that editors are eager to report about in their fashion stories.

Each editor looks forward to a new season as it has plenty of trends worth reporting. 

For instance, when you have a sustainable collection for a fashion line, time the pitch around Earth Day or Fashion Revolution Week.

I have noticed brands take advantage of such moments and increase their visibility in WWD because they felt it was the right time. 

Remember to do some research, be prepared for it and be sure your pitch is well-timed.

After Sending A Wwd Magazine Submission During Interview

After sending a submission to WWD Magazine, some people may feel uncomfortable reaching out because of that communication barrier, but it is very important.

Thanking a person who reviewed and accepted your submission is a practice worth doing. 

This simple act demonstrates kindness and professionalism.

I recall making my first appearance in a publication and I sent a few words through email thanking the writer.

It did help me to create a good impression with him which was good for the future.

In the case that you didn’t obtain a reply from the magazine, don’t worry – it is normal.

When I started pitching, I was at times wondering if my emails were getting through at all.

If you have waited for a response for a week or two without success, it is okay to send a follow up.

Keep it professional, and cheerful, something like, “I just want to make sure you received my last pitch.” Editors have a lot on their plate, and a gentle reminder can help them remember your submission. 

It is essential to have good relations with WWD editors because one never knows when another opportunity arises.

I have come to notice that being authentic and encouraging matters. Interact with them and promote their work on social media, such as tweeting their content, linking their articles, and even sharing their features. 

Once, I posted a comment on an editor’s page regarding a recent fashion week, and I got a direct response.

They are consistent down the line which over time develops into big relations.

So, remain active, do not misbehave, and maintain that formal attitude throughout!

Why Each And Every Entrepreneur Should Collaborate With 9-Figure Media To Get A Feature In Women’s Wear Daily

Entrepreneurs know a WWD Women’s Wear Daily feature is challenging. Yet, the right partner can facilitate this opportunity to drive expansion and growth. 

At 9-Figure Media, we have great resources and connections that will help you out, including journalists, which will all benefit you in the long run.

Let it be known that we work our way around a network securely trusting everyone, so we know your story will be seen in a very professional manner.

I’ve worked with brands that had great media contact. Such contacts push the brand in the right hands.

Having an active media relations helps us to understand what WWD editors expect from us, as well.

All the intricacies involved in pitching are well understood and we have demonstrated ability in getting placements. 

This isn’t just a matter of passing a press release; it rather goes toward how to write something meaningful for WWD’s readers. 

Strategic storytelling is at the core of our work. We help to find the best ways in which your brand can be differentiated. 

In Addition To Why You Should Collaborate With 9-Figure Media

Moreover, our bespoke approach helps to understand and satisfy your particular requirements and objectives.

We develop strategies in an array of fields and do not believe in a ‘one glove fits all’ approach.

Instead, we will collaborate with you to formulate adequate measures that would capture your vision. 

Complete assistance is yet another area of focus that is important. From conceptualization to the final touches, we shall be there with you.

Collaborating with us strengthens your brand reputation. As an industry leader, a WWD feature amplifies your credibility.

Last, we assist our clients with any issues that might come up due to our knowledge in reputation management.

We help you and your company be represented in a manner that is favorable over the years. 

So, if you wish to increase your brand visibility, let’s go ahead and work together so that WWD Magazine knows about your brand!

Conclusion: How Do I Secure A Feature In WWD Magazine?

In brief, working alongside 9-Figure Media is a great opportunity for any entrepreneur who wishes to secure a feature in WWD Magazine.

Our vast network with journalists, combined with our experience with media gives you a good chance of success.

Our unique storytelling and out-of-the-box strategy allows us to tailor your story to best suit the audience of WWD.

Also, our complete assistance every step of the way means you don’t do this all by yourself.

Not only do you safeguard your brand’s reputation, but also you learn pretty much how to manage your reputation.

Having a chance to be featured in WWD could be critical for your brand growth, and with us, you are prepared for a successful future.

So, what are you waiting for, let’s get in touch and start this easy going journey together! One partnership is all that stands between you and a feature in WWD!