Short answer: WWD (Women’s Wear Daily) is the fashion, beauty and retail industry’s trade publication. It covers the business: funding, sales and growth, executive moves, retail expansion, acquisitions, collections and runway shows, and beauty launches with commercial significance. Its readers work in the industry, so the stories that earn coverage are industry news with numbers, often offered exclusively. Pitch the reporter on your beat, lead with the business story, and time it around the fashion calendar.
This guide covers what WWD publishes, how trade coverage differs from consumer fashion magazines, and how to pitch it.
WWD vs. consumer fashion magazines
| WWD | Consumer magazines (e.g. Vogue) | |
|---|---|---|
| Audience | Industry professionals | Consumers |
| Typical story | Funding, sales, hires, retail deals, collections | Trends, products, people, culture |
| What you need | Business news, numbers, exclusivity | Visuals, novelty, personality |
Is your story ready for Forbes, TechCrunch or CNBC?
Journalists cover news, not companies. In a free 30-minute call, a senior adviser will tell you candidly whether you have a story tier-1 reporters will want, which outlets fit, and what’s missing. You’ll also see what ChatGPT and Perplexity say about your company today.
Prefer to check on your own? Score your brand with the Trust Index in 3 minutes.
How to get featured in WWD: 6 steps
1. Lead with the business story
Funding, revenue milestones, retail partnerships, expansions, executive hires or acquisitions.
2. Bring numbers
Sales figures, growth rates, store counts or investment amounts, wherever you can disclose them.
3. Offer it first
Trade reporters value exclusives. Offer one outlet the story first, with clear timing.
4. Find the right reporter
Fashion, beauty, retail, business and international markets are separate beats.
5. Work the fashion calendar
Fashion weeks and market weeks concentrate coverage and competition. Plan announcements early.
6. Make executives available
Founders and executives who can explain strategy on the record get quoted again.
Common mistakes
- Pitching consumer product news with no business angle.
- Withholding all numbers.
- Sending the same exclusive to several outlets.
- Missing fashion week lead times.
Is your story ready for Forbes, TechCrunch or CNBC?
Journalists cover news, not companies. In a free 30-minute call, a senior adviser will tell you candidly whether you have a story tier-1 reporters will want, which outlets fit, and what’s missing. You’ll also see what ChatGPT and Perplexity say about your company today.
Prefer to check on your own? Score your brand with the Trust Index in 3 minutes.
How 9-Figure Media helps
We help venture-backed companies and their executives earn coverage in tier-1 outlets. Our senior team includes former Forbes journalists with more than 20 years as reporters. We find the story, match it to the editors and reporters who cover it, and prepare your spokespeople and evidence. We don’t sell guaranteed placements: editors decide what runs.
Frequently asked questions
How do I get featured in WWD?
Pitch the WWD reporter on your beat with business news, such as funding, growth, retail partnerships, hires or acquisitions, backed by numbers, ideally as an exclusive.
What does WWD stand for?
Women’s Wear Daily, the fashion, beauty and retail industry’s trade publication.
Does WWD cover beauty brands?
Yes. WWD covers the beauty business, including launches with commercial significance, funding and retail expansion.
Can you pay to be in WWD?
Advertising and sponsored content are sold commercially and labeled. Editorial coverage is decided by journalists.
Can a PR firm guarantee WWD coverage?
No. Editors decide what runs.
9-Figure Media is not affiliated with WWD or its publisher. Checked November 2026.