Overview

Appearing in Wired magazine is a major milestone for your brand or personal career. Wired magazine designs tech and cultural artwork to make clients and artists look good.

Emma, a fintech entrepreneur, aimed to market her app in Wired, knowing it had a traveling audience.

In 2024, Emma Clarke’s wait was finally over as she Dreamed of seeing her app appearing in wired. The effect was instant. Her story gave her a lot of exposure and the much needed respect in the market. 

Emma understood Wired’s narrative, built editor relationships, and crafted an impactful pitch to secure a feature for her FinTech app.

This guide helps ensure your story appears in Wired magazine in 2025.

Recap: How to Secure A Feature on Wired in 2025 

• Focus on Wired’s editorial theme when targeting your pitch to achieve successful outcomes and negotiate terms.
• Offer distinct perspectives in narrative form to capture Wired’s attention. 
• Demonstrate the ideas in the summarizing lines and respect Rogers’ recommendations. 
• Consult previously published issues of Wired to avoid plagiarism of ideas. 
• Find relevant Wired magazine editors through the publication’s masthead. 
• Settle for facts and human narratives to provide exceptional tech writing. 
• Wait for a week and call friendly to express your intent. 
• Use the publicity provided by Wired to boast and establish a strong reputation. 

Why You Should Have Your Article On Wired In 2025

It is great Perez to have a Wired magazine feature in your media kit. Let’s take a look at some of the key benefits which having a Wired publication can confer: 

• Access to a Key Audience of Wired Magazine: Wired’s expanding readership follows the latest tech shaping the future, making them an ideal platform. Understanding Wired audience insights can help you carry your pitch in the most relevant manner. 

• Credibility: If you can break into the Wired magazine, then you have a credibility factor to your advantage because it is not that easy to get. 

• Create An Online Presence Through Media: Having secured a feature in Wired magazine can help in positioning your brand in a better place and enhance chances of getting better opportunities in the world of technology.

The Recipe To Secure A Feature On Wired: Steps And Actions You Need To Follow Using The Guide Below. 

Step 1: Familiarize Yourself With the Stories That Make It To Wired’s Front Page

Before reaching out to Wired, it is necessary that the writer understands the editors’ general stylistic approach. Trevor enjoys Wired’s stories exploring technology’s interplay with culture and social issues. For example, common editors’ interests include:

• Cutting-edge technologies and innovations: There is a preference for the stories that talk about advancements in AI, climate tech, etc.

• Telling a Narrative: Longform features of great journalism that tell powerful stories centered on a person are what Trevor specifically appreciates. To get Wired’s attention, ensure your pitch showcases technology’s intersection with culture and social issues.

• Social issues: The calendared impact stories in the Wired tend to have a better fit in the time and relevance of the calendar as seen through its authors.

Study Wired’s successful past submissions to determine the right tone and pitch for your story.

Step 2: Write a Pitch

The next step in the process to secure a feature on Wired is writing a pitch that captures the editors attention. Below is how to go about it: 

• Engaging subject line: Create a compelling subject line that speaks to your story idea and what your pitches are in a nutshell. Review successful Wired pitches to learn attention-grabbing tactics for your own submission.

• Briefing: State your name and the relevant experience you have for a profile like yours and quite briefly. Hit if you’ve ever been a freelance writer for wired or tech magazines in general. 

• State the Angle: Clearly state the relevance, timeliness, and fit of your story to that of Wired. Researching past articles in Wired will give you insights into the most vital aspects to emphasize the stories that they haven’t previously covered.

• Cite the Evidence: It would make your Wired pitch submission guidelines all the more enticing to the editor if you included credible sources with relevant data that helped drive the point across regarding how your story would be significant. 

Crafting a relevant, well-written Wired pitch that aligns with their published stories will help you excel.

ALSO READ: How a PR Agency Can Shape Your Tech Startup’s Narrative

Step 3: Locate the Particular Person Who Would Take Interest in Your Story

Locating the specific person might significantly alter your chances of getting published at Wired. The best contacts could be identified in the following ways:

• Visit the Masthead of the Magazine Wired and Its Website: This provides one with the corresponding editors and journalists and the specifics of their beats.

• Social Networks: Identify Wired’s relevant editors on social media to help craft an impactful pitch.

• Pitch the Story or Request a Relational Approach for Consideration: If the editor is not acquainted with you, a warm introduction could help. Have mutual contacts and request them to try and link you up with the appropriate editor at Wired.

Step 4: Spin Your Story Towards the Interests of the Wired Readers

You should keep in mind that your pitch has to be customized towards Wired’s audience insights when preparing the submission. This publication’s readers like thoroughness, numbers and distinct standpoints. 

You may also want to consider the following tips;

• Integrate Dialogues and Narratives: Narrative storytelling in technology intertwined with technological innovations, facts or numbers is an encouraging factor to readers of Wired.

• Make Your Pitches Stand Out: Finally, make your Wired pitch stand out by highlighting underrated or unorthodox topics.

• You Are To Support The Focus Topics Of Wired: Where applicable give your narrative a timely hook that marries into the themes of Wired for the year 2024. 

How to Go About Securing A Feature in Wired – Questions and Answers

Q1: What is the optimal length of a pitch for Wired?

A1: The pitch for a feature on Wired must be very short, and in many cases, contain no more than one or two paragraphs as long as it states the story angle and the current relevance of it. When pitching editors at Wired magazine follow their pitch submission guidelines and avoid overloading the editor with irrelevancies.

Q2: What subjects are possible for the publication in Wired?

A2: Wired mainly looks for content about technology or culture, and stories about technology, culture, or social issues and are looking for the intersection between the two. In this sense, they are interested in narrative plots around technologies. or human stories that are involved with technology and stories that deal with the consequences of technology.

Q3: Is it allowed to work on a freelance basis with Wired?

A3: Yes, there is a possibility of making a freelance contribution to Wired, but the chances are slim. Be sure to check that your ideas are not in conflict with those of the editors, and that the ideas meet the wired site’s skeptical criteria.

Q4: If I wish to follow up a pitch submitted to Wired, how do I go about it?

A4: When you’re ready to follow up, do it at least a week later. When following up, try to be respectful and succinct. Some of the common errors related to pitching a story to Wired magazine are over-pitching and writing long emails.

Q5: How much are freelance payments for contributions in Wired?

A5: Payment rates for such freelance contributors in Wired differ based on the submission’s complexity and length. In any case, it’s prudent to check with the editor, as rates may vary.

Conclusion: Who is all set for a Wired feature?

Being a feature in Wired can prove to be a game changing experience but it can be only achieved through hard work, strategy, and delivering it in the correct manner. 

It is possible to increase your chances by going through the steps of knowing Wired article requirements and knowing the correct editor. 

Make sure you study the Wired content angle, adjust your story, and the most important, don’t present a story that’s of no relevance to the readers of Wired.