Short answer: WIRED covers how technology changes culture, business, science, politics and security, and its reporters rarely write about a company just because it raised money or launched a product. Companies earn WIRED coverage when they are part of a bigger story: a shift in how people live or work, a new technology with real consequences, a security or policy fight, or a deeply reported look at how something actually works. Pitch the reporter whose beat fits, lead with the bigger story and offer real access.
This guide covers what WIRED publishes, how it differs from startup news outlets, and how to pitch its reporters.
WIRED vs. startup news coverage
| WIRED | Startup news sites | |
|---|---|---|
| Typical hook | What a technology means for people and society | Funding, launches, deals |
| Story type | Reported features, explainers, investigations, reviews | News stories |
| What you need | Access, evidence and a bigger story | News and numbers |
| Timing | Features take weeks or months | Often same-day or embargoed |
Is your story ready for Forbes, TechCrunch or CNBC?
Journalists cover news, not companies. In a free 30-minute call, a senior adviser will tell you candidly whether you have a story tier-1 reporters will want, which outlets fit, and what’s missing. You’ll also see what ChatGPT and Perplexity say about your company today.
Prefer to check on your own? Score your brand with the Trust Index in 3 minutes.
How to get featured in WIRED: 6 steps
1. Find the bigger story
Ask what your technology changes for people, industries or society, and what’s at stake. That is the WIRED story; your company is the example.
2. Pitch the reporter, not the magazine
WIRED reporters cover specific areas such as AI, security, science, business and gear. Read recent bylines and pitch the one who fits.
3. Offer real access
Reported features need time with founders, engineers, customers and data. Be ready to open up more than a press release would.
4. Bring evidence, including the downsides
WIRED reporters probe risks and trade-offs. Companies that discuss them candidly are more credible sources.
5. For products, offer review units
Gear and product reviews come from hands-on testing. Offer units and clear specs; reviews are independent and may not be positive.
6. Become a source
Executives who explain complex topics clearly and accurately get called back for future stories.
Common mistakes
- Pitching a funding announcement as if it were a WIRED feature.
- Overselling a technology without addressing risks.
- Offering an interview but no real access.
- Pitching several WIRED reporters at once.
- Expecting control over a reported story.
Is your story ready for Forbes, TechCrunch or CNBC?
Journalists cover news, not companies. In a free 30-minute call, a senior adviser will tell you candidly whether you have a story tier-1 reporters will want, which outlets fit, and what’s missing. You’ll also see what ChatGPT and Perplexity say about your company today.
Prefer to check on your own? Score your brand with the Trust Index in 3 minutes.
How 9-Figure Media helps
We help venture-backed companies and their executives earn coverage in tier-1 outlets. Our senior team includes former Forbes journalists with more than 20 years as reporters. We find the story, match it to the editors and reporters who cover it, and prepare your spokespeople and evidence. We don’t sell guaranteed placements: editors decide what runs.
Frequently asked questions
How do I get my company featured in WIRED?
Pitch the WIRED reporter whose beat fits with a story bigger than your company, about what a technology changes for people or society, and offer real access to people, data and evidence.
Does WIRED cover funding announcements?
Rarely on their own. WIRED tends to cover what technology means and how it works, so a funding round is usually only part of a larger story.
How do products get reviewed by WIRED?
Reviews come from editors’ hands-on testing. Offer review units and specifications; WIRED decides what to review and what it thinks.
Can you pay to be in WIRED?
You can buy advertising from the publisher. Editorial coverage and reviews are decided by WIRED’s journalists.
Can a PR firm guarantee WIRED coverage?
No. WIRED’s reporters and editors decide what they cover. A firm can find the story and prepare access, but no honest firm guarantees editorial coverage.
9-Figure Media is not affiliated with WIRED or its publisher. Checked November 2026.