Estimated reading time: 13 minutes

Introduction: Get Featured On The Economist Magazine

I have always had my fantasies of my company being featured in The Economist magazine. That was similarly thrilling and terrifying. Getting into The Economist is hard, but I had my resolve to get it done.

I wanted to figure out how to get featured. The Economist is well known and has a wide reach. I felt that it could greatly benefit my business.

In this particular guide, I will explain how to get into The Economist in 2025. You want to know what their standards are and how to make a good pitch. This will help you in getting your brand recognized by The Economist.

Key Takeaways

• Go through The Economist’s editorial and content requirements in order to be able to localize your brand communication

• Highlight your industrial authority and news value in an impactful press kit.

• Persuade the journalists on The Economist’s side by establishing a number of strategic contacts

• Invent a different story angle that is global in nature and considering the zeitgeist of the publication in question 

• Follow up appropriately and deal with rejection in a creative manner in order to cultivate a media oriented relationship over the years.

The Economist And Its Readers: A Common Understanding Of Acceptable Editorial Standards And Values 

Planning to flourish in The Economist? There are things that you want to follow. This magazine fact-checks, reports fairly, and distributes reasonable content globally.

General Editorial Principles of the Economist 

The threefold principles of the Economist are also its rules. They include:

• The journalism and the reporting has to be unbiased and factual 
• Reasonable depth and quality of evidence based analysis 
• Having a worldwide view that appreciates economies that are different from one’s own.
• Those who hold important positions such as policy makers, business leaders and educated readers of the magazine. 

Content Quality Requirements 

The Economist is the establishment of great content. It seeks well-written, data-driven, analytical content that demonstrates an understanding of economic dynamics.

Target Audience Demographics

The Economist attracts wealthy, powerful, globally cognizant individuals who are well-educated and follow current news and economic developments. The main arguments must provide them with business and investment opportunities. 

Why Securing Feature On The Economist Magazine Matters For Your Brand

The Economist is much more than just a periodical, this is a highly reputable publication, and it is the kind of exposure that could turn the tables for your startup. It is not just about being seen. It is about being recognized as an authority in your area.

In case you are featured in The Economist, your credibility is unquestionable. It’s because people read this publication to stay updated in the industry and to learn from the leaders of this exact industry. It gains trust and helps in acquiring new clients and partners.

Being among readers of The Economist increases your awareness about business opportunities on a global scale as well. It has more than 200 nations in its reach. Many, including potential investors and consumers, will see your story and products.

It turns you into a thought leader within the industry. The Economist does not skirt any issues when exploring global economics and provides insights that are of value to doing business. All this allows you to be more interesting and win over target audiences.

To summarize everything, in simple words we could say that standing alone The Economist is very beneficial for one’s business. The platform boosts authority, visibility, and growth potential. Any organization must consider this to be a very significant milestone.

How to Get Featured In The Economist Magazine 

Get in the economist magazine maybe?  You look annoyed, but whomever this bothers you, this is the merry go round; So get over it. 

The first step is always to bring a good plan. If everything works out fine then it would be fascinating to pray out a prayer that lets you write the sorts of stories that grab attention, pull people in and make them feel passionate about issues of the world economy.

Establishing Yourself As A Trusted Source Within Your Industry 

To begin, you must gain the trust of your target audience. Share not only your experiences, education or skill-set but also introduce yourself and how you became a successful leader in your area.

Creating Relevant And Impactful Content

The economist wants stories which are not only relevant but most of the times hottest in the grab and tell what exactly makes that content matter. It’s challenging but interactive to look for gaps and always start novel ideas with a different prism.

Explaining Your Story’s Relevance In A Global Context 

The focus still seems missing, and especially you haven’t gone for the kill, still seeks to raise some serious red flags. This is the darker side and so where resolution is what the economist concentrates on in areas such as business.

ALSO READ: How to Get Featured on LA Weekly Magazine: Your Ultimate Guide for 2024

How to Develop the Best Press Kit for The Economist Magazine

The best way to secure your startup feature in The Economist is to develop an effective press kit that catches their attention. Like all top media outlets, this one is also picky. A kit of this type must display your brand’s expertise, principles, and unique capabilities that are interesting for the readers.

To create a memorable press kit for The Economist, prioritize these components:

1. Executive Summary: Provide a brief introduction of your start-up. Extend information on your mission, your core products or services, and the boxer areas in which you operate in the economy sector.
2. Leadership Bios: Provide the role for the biographical details of the founders of the firm as well as the top heads of the company. Set emphasis on their professional experience and competencies.
3. Company Milestones: Highlight key achievements, expansion, and major highlights of your startup. This indeed speaks of your achievements and advancements.
4. Media Coverage: Highlight all media mentions featuring your startup. Especially from credible sources like The Economist.
5. Beautiful and meaningful graphics: Illustrate your brand with professional photographs, graphs, or moving images.

One key thing to note while preparing a press kit is to remain brief, maintain elegance, and highlight that the new concepts and leadership in your startup are the drivers of change in the economy. This is exactly what The Economist covers.

By perfecting your press kit according to The Economist standards, chances of your securing the feature increase. You will be able to take your startup to a whole new level in terms of visibility and growth in the economy industry.

Effective Techniques for Engaging Journalists at The Economist Magazine

Good and lasting partnerships with The Economist’s team can be crucial for your brand. Startups and reporters that cover certain topics can get along pretty well. This can also result in expansion of several more media outlets.

Ways of Developing Relations with Editorial Staff

To start with, identify the writers who write about your sphere. Identify their previous works and their interests. Then, determine how you can assist them with their stories.

Engage them via social networks. Express opinions and interact in conversations. It is one means of establishing your authority and getting better exposure in the process.

Looking for The Economist’s Team with Social Networks

Don’t hesitate to use LinkedIn, Twitter, and Instagram if you want to connect with The Economist’s team. Do not hesitate to offer opinions in a professional manner and compliment on the posts. You will not only get their attention but gain credibility in your field.

Networking at Industry Events

Industry events are one of the best opportunities to meet journalists on a personal level, and not virtually. Try to identify avenues to interact with them and share about the beginning steps of your startup. Engage them with your zeal and tell them how your narrative resonates with The Economist.

Employing such techniques can also enable you to establish positive networks. These networks can promote your brand and enhance media coverage. This can actually be of great benefit to your startup.

Common Mistakes To Avoid When Pitching To The Economist Magazine

Targeting The Economist magazine is a huge achievement and so is being able to feature in it. It makes public relations wise. However, most people make blunders that prevent them from being highlighted. Let’s discuss common inaccuracies and misapprehensions to avoid during pitching.

One of the common mistakes is not understanding The Economist’s tone and readership. This is one of the leading global publications and this audience is unique. Don’t take this for granted. Study the formats of the magazine content as well as the tastes of its audience.

And lastly, always remember to follow up on your stories and ideas that you have outlined to the readers of the magazine in your pitch. The Economist does receive a lot of submissions. If nothing is done about the pitch, it is possible that it will be buried somewhere out there. Maintain professionalism and a good attitude amidst rejection and try to establish connections with journalists working for the magazine.

Avoid these mistakes and use the right strategies to successfully highlight your business or career in The Economist. This in turn can result in a very good public relations coverage.

Strategies To Frame The Right Story Angle For The Economist Feature

To be able to grab the attention of The Economist, economic startups have to be smart and have a plan in place. Strike out the right niches and ensure that your story is in sync with the present economic climate. In addition, put in fresh perspectives that will make your story come to the limelight.

Sketching Down the Areas of Interest Among Readers

Stay informed with the latest information to do with regions of interest and related areas in the global economy. Try to see what The Economist has done in the recent past. This helps you craft a compelling narrative, increasing your chances of securing a feature.

Providing Information on Areas of Interest Not Covered by Economists

The story captured together with your voice should add value or provide solutions to economic challenges. Illustrate how the success of your startup or some of the experts’ opinions solve such problems. This greatly helps your cause and strengthens the case for your feature in The Economist.

Cultivating Original Insights

New ideas and different thoughts are what The Economist looks for. Don’t just repeat what everyone else is saying. Instead, present your ideas in a new perspective or try to upend the conventional ideas. You could point out something different, try to challenge the paradigms, or offer alternative solutions to economic problems.

In improving the angle of the story, the economic start-ups can use The Economist in the telling of the success stories of their businesses. This gains valuable PR and helps them grow and get noticed in the market.

Timing: When To Make Your Pitch

Putting the startup into The Economist has a lot to do with timing. It is important to know when to make the pitch. It helps you enhance the reach of your story.

Be aware of what is going on in the economy these days. The Economist is a wide publication and it deals with these issues on a global scale. Ensure your pitch focuses on something relevant and timely.

Also, make sure you look at The Economist’s editorial calendar. They have special reports of some issues. Covering these areas will strengthen your pitch with this article.

With The Economist , at all times, there is the maxim which says – “Silence is Golden.” By being privy to the news cycle and what they are covering, you can make your pitch more compelling and unique. This enhances your chances of securing a feature.

After Submitting Your Pitch- Following Up

It is difficult to make it onto the pages of leading economic journals such as The Economist. Once you make your pitch, it is very crucial to make a follow up. This guide will help you follow up effectively, increasing your chances of media exposure for your fintech startup or business. 

Professional Follow Up Methods

It is important to note that the timing of the follow up is critical with The Economist’s team. In addition, one does not have to make numerous calls or send many emails. We should wait at least a week after submission to follow up. Make it exceptional in focus by reminding them of your pitch and then inquire about the plan you submitted. As always, be polite and friendly. 

Coping With Rejection In A Positive Way

For many people, taking a no from The Economist can be hard. But, it is certainly not the finality. Take that as an opportunity to master the skill of pitching. Seek a response from the editor with regards to how the next pitch can be made stronger. 

Designing Long Term Relations

• Even if you do not succeed in making the cut with your pitch, it is advised that you continue touching base with the team at The Economist. 
• Engage in social media, respond to their stories, and attend conferences and networking events. 
• Do not hesitate to offer more ideas and insights, as this demonstrates that you are knowledgeable and wish to be of assistance.

If you follow these pointers, you will be able to get your fintech startup or business in The Economist. Additionally, this will allow you to connect with their journalists and editors.

Conclusion: Get Featured On The Economist Magazine

Appearing in The Economist may be a game changer for your startup. It helps increase the visibility and the credibility of your business. You can achieve this by understanding what The Economist is looking for, creating valuable content and reaching out to their journalists.

Feature writing for The Economist isn’t easy; it requires time and effort. You have to remain persistent and create new content that meets the expectations of the audience. You can also arouse their interest by becoming an authority and providing them with great content.

Startups are affected greatly by The Economist. It enables you to build a reputation, create an investor base and instigate change. If you follow the tips in this guide, The Economist will feature your business and assist in its rapid growth.