Estimated reading time: 17 minutes

Introduction: Get A Feature in Men’s Health Magazine

Imagine seeing your story, your brand, or your men’s health products splashed across the pages of Men’s Health Magazine, the world’s leading health magazine for men. For millions of readers globally, Men’s Health is the go-to source for fitness, nutrition, mental health, and lifestyle inspiration. Securing a feature in Men’s Health Magazine isn’t just a milestone, it’s a game-changer that can skyrocket your credibility, amplify your reach, and connect you with an engaged audience passionate about wellness. But how do you catch the attention of their editors? This comprehensive guide unveils proven strategies, insider tips, and actionable steps to help you, your product, or your story shine in Men’s Health Magazine. Whether you’re an entrepreneur, a fitness expert, or a health advocate, this guide is your roadmap to making your mark in one of the most trusted publications in the health magazine industry.

Understanding the Men’s Health Brand

The Influence and Reach of Men’s Health Magazine

Men’s Health magazine stands as the world’s largest men’s magazine brand, reaching approximately 13.5 million print readers monthly and attracting over 21 million unique visitors to its digital platforms. Established in 1986, this health magazine has evolved into a global powerhouse with 40 editions in 47 countries, making it an unparalleled platform for brand exposure. The publication covers everything from fitness and nutrition to style, grooming, relationships, and career advice all through the lens of helping men improve their physical and mental wellbeing.

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Who Reads Men’s Health and Why It Matters

The typical Men’s Health reader is an educated, affluent male between 25-45 years old who is actively invested in self-improvement. These readers seek practical, science-backed advice to enhance their lives. According to Men’s Health’s media kit, their audience is 37% college graduates and 32% professionals, making them a discerning group that values credibility and relevance. However, the magazine’s readership extends beyond this core demographic to include fitness professionals, health enthusiasts of all genders, and wellness industry insiders. This diverse audience makes Men’s Health products particularly valuable, as they reach not only end consumers but also influential decision-makers and trendsetters in the health and fitness community.

Key reader characteristics include:

• High disposable income (average household income of $85,000+)
• College-educated (76% of readers)
• Early adopters of health and fitness trends (89% try new products based on magazine recommendations)
• Brand loyal (65% stick with brands they discover through trusted publications)

Understanding this reader profile will help you position your pitch appropriately and demonstrate clear value to the editorial team.

Analyzing Men’s Health Content Categories

 What Content Does This Health Magazine Publish?

This Health Magazine covers a wide range of topics, including:

• Fitness: Innovative workouts, training tips, and gear reviews.
• Nutrition: Diet plans, recipes, and supplement advice.
• Mental Health: Stress management, mindfulness, and emotional resilience.
• Lifestyle: Relationships, fashion, grooming, and technology.
• Personal Stories: Inspiring transformations or health journeys.

Regular Features Where Your Products Could Fit

Men’s Health magazine maintains several recurring sections that regularly showcase new products and expert insights:

• “MH Approved”: Editorially vetted products that meet the magazine’s standards for quality and effectiveness
• “Grooming Awards”: Annual roundup of the best personal care products
• “Fitness Awards”: Curated collection of top exercise equipment and technology
• “Nutrition Kitchen”: Food products, supplements, and cooking tools that support optimal health
• “Style & Gear”: Fashion and lifestyle products with both form and function

Each section has specific criteria and submission processes. The “MH Approved” section, for example, typically requires product testing by the editorial team, while the annual awards often involve a formal nomination process announced on the magazine’s website.

Understanding Men’s Health Editorial Calendar

Men’s Health magazine, like most major publications, operates on a planned editorial calendar that determines issue themes months in advance. Understanding this calendar is crucial for timing your pitches appropriately:

• January/February: New Year’s resolutions, fitness resets, and winter health challenges
• March/April: Spring training, outdoor fitness, and nutrition overhauls
• May/June: Summer body preparation, sports performance, and adventure travel
• July/August: Peak summer fitness, outdoor adventures, and hydration products
• September/October: Fall fitness transitions, metabolism boosters, and cold-weather preparation
• November/December: Holiday gift guides, year-end fitness awards, and winter wellness

Plan your outreach 4-6 months before the relevant issue publication date. For example, holiday gift guide submissions typically begin in June or July, not November.

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Developing a Men’s Health-Worthy Product or Story

What Makes Products Stand Out to Men’s Health Editors

Men’s Health products featured in health magazine typically share several key characteristics that attract editorial attention:

• Evidence-based effectiveness: Products backed by scientific research or clinical studies
• Innovative approach: Unique solutions to common health or fitness challenges
• Quality construction: Well-made items that withstand rigorous use
• Visual appeal: Clean, masculine aesthetic that photographs well
• Brand story: Compelling narrative behind the product’s development
• Price-to-value ratio: Appropriate pricing relative to quality and benefits

Examine products previously featured in Men’s Health magazine to understand these qualities in context. For example, fitness equipment chosen for features typically combines effective workout design with space-efficient storage and aesthetic appeal, addressing multiple reader needs simultaneously.

Aligning Your Expertise with Health Magazine Values

Beyond products, Men’s Health regularly features experts who can provide valuable insights to readers. To position yourself as an ideal expert source:

1. Develop a clear specialty: Focus on a specific area of expertise rather than general wellness
2. Build credible credentials: Formal education, certifications, and practical experience
3. Demonstrate real-world results: Case studies, client success stories, or personal transformation
4. Cultivate a clear communication style: Ability to translate complex concepts into actionable advice
5. Stay current with research: Familiarity with latest studies and developments in your field
6. Offer counter-intuitive insights: Perspectives that challenge conventional wisdom while remaining evidence-based

Health magazine editors value experts who can provide their readers with information they couldn’t easily find elsewhere, delivered in the publication’s signature motivational yet practical style.

Crafting Your Men’s Health Pitch Strategy

Research Recent Health Magazine Content

Before pitching, explore Men’s Health Magazine’s website and recent issues to identify content gaps. For example, if they’ve recently covered mental health apps, pitch a fresh angle like “how wearable tech reduces stress in men.” Use tools like SEMrush or BuzzSumo to analyze trending topics in the health magazine space. This research ensures your pitch is timely and relevant.

Browse their “Agenda” section, which includes regular features like “The World’s Best Gyms” or “The Game Changer” for cutting-edge health tech. If your men’s health products fit these categories, tailor your pitch to match. For instance, if you’ve developed a revolutionary fitness tracker, pitch it as a “Game Changer” that deserves attention.

Researching the Current Editorial Team

Before crafting any pitch, identify the appropriate editor for your specific content:

• Fitness Editor: Exercise equipment, training methods, workout trends
• Food & Nutrition Editor: Supplements, functional foods, eating plans
• Style & Grooming Editor: Apparel, personal care products, accessories
• Health Editor: Medical innovations, wellness technologies, health monitors
• Gear Editor: Tech products, outdoor equipment, lifestyle gadgets

Research current editors through:

• The magazine’s masthead (available in print issues and sometimes online)
• LinkedIn profiles
• Twitter accounts
• Media databases like Cision or Muckrack
• The publication’s website contributor pages

Understanding each editor’s specific interests and previous work allows you to personalize your pitch effectively.

Creating a Media-Ready Product Presentation

Before contacting Men’s Health magazine, prepare professional assets that make it easy for editors to evaluate your offering:

• High-resolution product photography: Studio-quality images on white backgrounds and lifestyle shots showing the product in use
• Concise product descriptions: Clear explanation of features, benefits, and specifications
• Price and availability information: Current retail price and where the product can be purchased
• Scientific support: Summary of any research or testing data
• Brand backgrounder: Brief company history and mission statement
• Expert credentials: If pitching yourself as an expert, include bio and relevant experience
• Sample availability: Clear information about review sample procedures

Organize these materials in both digital (easily emailed) and physical (for media kits) formats, and ensure all information is current and factually accurate.

Direct Pitching Approaches for Men’s Health

Crafting the Perfect Email Pitch for This Health Magazine

When reaching out to Men’s Health editors, follow these guidelines:

1. Subject line: Be specific and compelling (e.g., “New Study-Backed Recovery Tool for June Fitness Tech Feature”)
   
2. Opening paragraph: Begin with a hook that connects to the editor’s recent work or an upcoming theme, then succinctly introduce your product or expertise
   
3. Body content: Include:
   
   • Clear description of what you’re offering
   • Specific reason it would interest Men’s Health readers
   • Relevant data points or credentials that establish credibility
   • Connection to current fitness/health trends
4. Closing: Include a specific call to action (request for meeting, offer to send samples) and complete contact information
   

Keep the entire pitch under 300 words, focusing on what makes your offering uniquely valuable to Men’s Health specifically.

Following Up Effectively on Your Health Magazine Pitch

After sending your initial pitch:

• Timing: Wait 7-10 business days before following up
• Method: Reply to your original email to maintain the conversation thread
• Tone: Remain professional and helpful, never demanding or entitled
• Value-add: Include any new information or angle not in your original pitch
• Limit: Follow up no more than twice (initial follow-up and one final attempt)

Many successful Men’s Health features result from follow-up communications rather than initial pitches, as editors often flag interesting items for future consideration.

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Working with PR Professionals to Access Men’s Health

When to Consider Professional Representation

While direct pitching is possible, public relations professionals offer significant advantages:

• Established relationships: Personal connections with Men’s Health editors
• Pitch expertise: Understanding of what specific editors prefer
• Timing knowledge: Insight into the magazine’s production schedule
• Submission shortcuts: Access to streamlined submission channels
• Follow-up protocols: Experience with appropriate persistence

PR services typically range from $2,500-$5,000 monthly for dedicated representation, though project-based options may be available for specific campaigns.

Finding the Right PR Partner for Health Magazine Access

When selecting PR representation for Men’s Health magazine outreach:

1. Review their client roster: Look for success placing similar products or experts
2. Ask about specific relationships: Inquire about their history with Men’s Health editors
3. Examine recent placements: Request examples from the past 6-12 months
4. Understand their approach: Their pitching strategy should demonstrate magazine knowledge
5. Clarify expectations: Establish realistic timelines and potential outcomes

The most effective PR professionals typically have backgrounds in health, fitness, or lifestyle media and maintain regular contact with key editors.

Leveraging Social Media to Catch Men’s Health Attention

Building a Platform That Attracts Health Magazine Editors

Men’s Health editors actively scout social media for emerging trends, experts, and products. To position your social presence effectively:

• Focus on consistent value: Share genuinely helpful content related to your expertise
• Develop a distinctive visual style: Create a cohesive aesthetic that aligns with the Men’s Health look
• Demonstrate real results: Share transformations, case studies, or product demonstrations
• Build engaged community: Foster genuine conversation, not just follower numbers
• Use appropriate hashtags: Include targeted tags like #MensHealthMag and #MHFitness

A strong social media presence serves as both a discovery channel and credibility builder when editors research potential features.

Strategic Tagging and Interaction

To increase visibility with the Men’s Health team:

1. Follow key accounts: Connect with @MensHealth and individual editors
2. Engage thoughtfully: Comment substantively on their content
3. Tag strategically: Mention the magazine when sharing relevant content, but avoid excessive tagging
4. Participate in challenges: Join any branded hashtag campaigns they promote
5. Share relevant studies: Connect your expertise to current health research

Several fitness experts and products gained initial Men’s Health notice through consistent, valuable social media presence before receiving formal coverage.

Attending Events and Trade Shows for Men’s Health Exposure

Key Industry Events Where Men’s Health Scouts Talent

Men’s Health editors regularly attend major fitness and wellness industry events to discover new products and experts:

1. IDEA World Fitness Convention: Annual fitness professional gathering
2. FIBO Global Fitness: International fitness, wellness, and health event
3. Natural Products Expo: Leading natural, organic, and healthy products show
4. Consumer Electronics Show (CES): Major tech showcase with growing health/fitness section
5. IHRSA (International Health, Racquet & Sportsclub Association): Fitness industry trade event

Participating in these events—whether as an exhibitor, speaker, or even attendee—creates opportunities for face-to-face interaction with Men’s Health representatives.

Maximizing Face-to-Face Opportunities with Editors

When attending events where Men’s Health staff might be present:

• Research attending editors: Learn which team members are registered
• Prepare concise pitch: Craft a 30-second compelling introduction
• Bring portable materials: Have business cards and one-pagers available
• Schedule meetings in advance: Reach out to request brief conversations
• Follow up promptly: Send a personalized email referencing your conversation

These personal connections often provide direct pathways to coverage that bypass crowded submission channels.

Understanding the Men’s Health Product Review Process

How Men’s Health Tests and Evaluates Products

Products featured in Men’s Health typically undergo a thorough evaluation process:

1. Initial screening: Editors review submissions for relevance and innovation
2. Sample request: Promising products advance to testing phase
3. Staff testing: In-house editors use the product in real-world conditions
4. Expert consultation: External specialists may provide additional assessment
5. Editorial discussion: Team determines feature worthiness and placement
6. Photography and production: Selected products are professionally photographed
7. Publication: Feature appears in print and/or digital channels

Understanding this process helps manage expectations about timeline (typically 3-6 months from submission to publication) and preparation requirements.

Preparing Your Product for Men’s Health Evaluation

To maximize success during the review process:

• Ensure functionality: Verify the product works perfectly before submission
• Create clear instructions: Provide intuitive guidance on product use
• Include all accessories: Send the complete package as a consumer would receive it
• Personalize the submission: Include a note addressing specific editor interests
• Offer expert availability: Provide contact information for technical questions
• Follow shipping guidelines: Adhere to any specific submission protocols

Products that make the evaluation process seamless for busy editors have significant advantages in the selection process.

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Becoming a Men’s Health Contributor

Building Expertise That Appeals to Health Magazine Readers

Beyond product features, Men’s Health regularly showcases expert contributors. To position yourself as a potential contributor:

1. Develop specialized knowledge: Focus on a specific aspect of men’s health or fitness
2. Build professional credentials: Obtain relevant certifications and education
3. Create demonstration content: Develop articles, videos, or social content showing your communication style
4. Establish audience connection: Demonstrate ability to engage with the Men’s Health demographic
5. Stay current with research: Maintain deep knowledge of emerging studies and trends

Contributors typically combine recognized expertise with an approachable, motivational communication style.

Pitching Expert Content to Men’s Health

When proposing yourself as a content contributor:

• Study current content: Analyze recent articles to understand style and approach
• Identify content gaps: Propose topics not recently covered
• Provide unique insights: Offer perspective readers can’t find elsewhere
• Include content samples: Share previously published work
• Outline specific ideas: Propose 3-5 concrete article concepts
• Highlight credentials: Clearly explain why you’re qualified to address these topics

Many regular Men’s Health contributors began with single article submissions that demonstrated both expertise and communication ability.

Leveraging Brand Partnerships and Sponsorships

Understanding Paid Opportunities with Men’s Health Magazine

Beyond editorial features, Men’s Health offers various partnership opportunities:

• Traditional advertising: Print and digital display ads
• Sponsored content: Branded articles and features
• Product sampling: Distribution to subscribers or event attendees
• Event sponsorship: Presence at Men’s Health-hosted events
• Research partnerships: Collaboration on surveys and studies

These paid opportunities typically start at $15,000+ but guarantee exposure and can complement earned media efforts.

Creating Win-Win Partnership Proposals

To develop effective partnership proposals:

1. Identify mutual benefits: Clearly articulate value for both your brand and the magazine
2. Align with editorial calendar: Connect your proposal to upcoming themes
3. Include exclusivity elements: Offer readers special access or offers
4. Propose measurable outcomes: Define concrete goals and metrics
5. Start with a test campaign: Suggest a limited initial engagement before larger commitment

Contact Men’s Health’s advertising department for current partnership opportunities and media kit.

Common Elements of Men’s Health Feature Success

Products and experts repeatedly featured in Men’s Health typically share these characteristics:

1. Evidence-based claims: Verifiable benefits backed by research or testing
2. Genuine innovation: True advances rather than minor variations of existing products
3. Visual distinctiveness: Memorable aesthetic that stands out in photography
4. Brand authenticity: Compelling founder stories or clear mission alignment
5. Reader relevance: Clear connection to current reader interests and needs

Focus on developing and highlighting these elements in your pitch materials.

Preparing for Post-Feature Success

Inventory and Website Readiness

If your Men’s Health feature goals succeed, prepare for significant demand:

• Stock management: Ensure sufficient inventory (plan for 300%+ sales increase)
• Website capacity: Verify your site can handle traffic spikes
• Customer service preparation: Train staff for increased inquiries
• Fulfillment planning: Arrange for potential order volume increases
• Tracking implementation: Set up systems to measure feature impact

Brands unprepared for post-feature demand may damage their reputation through stockouts and delivery delays.

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Maximizing the Impact of Your Men’s Health Feature

Once you secure Men’s Health coverage:

1. Create supporting content: Develop blog posts and social media highlighting the feature
2. Implement “As Seen In” badges: Add Men’s Health logo to your website and packaging
3. Share with stakeholders: Distribute coverage to retailers and partners
4. Capture testimonials: Gather feedback from customers who discovered you through the feature
5. Build on momentum: Use the credibility to approach other media outlets

A comprehensive plan to leverage your Men’s Health feature will extend its impact far beyond the initial publication date.

Avoiding Common Pitching Mistakes

What Turns Off Men’s Health Editors

Avoid these common errors that immediately disqualify potential features:

• Mass emails: Sending identical pitches to multiple publications
• Inappropriate timing: Pitching seasonal products too close to publication
• Factual errors: Mistaking basic details about the magazine or its audience
• Excessive hype: Making unsubstantiated claims about your product or expertise
• Poor materials: Sending low-quality images or poorly written descriptions
• Following up too aggressively: Contacting editors multiple times within days
• Ignoring guidelines: Failing to adhere to stated submission preferences

Editors cite these errors as immediate reasons to disregard otherwise promising submissions.

Recovery Strategies After Rejection

If your pitch isn’t successful:

1. Request feedback: Politely ask for insight about why it wasn’t selected
2. Address weaknesses: Make product or presentation improvements
3. Wait appropriately: Allow 3-4 months before approaching with revised pitch
4. Consider different angles: Identify alternative sections or themes where you might fit
5. Build interim credibility: Secure coverage in smaller publications first

Many products featured in Men’s Health succeeded only after initial rejections and strategic repositioning.

Conclusion

Securing feature placement in Men’s Health magazine represents a significant achievement that can transform your brand’s visibility and credibility in the competitive wellness market. The journey requires thorough preparation, strategic timing, professional presentation, and persistent follow-through. Whether you choose direct outreach, professional representation, or event-based networking, understanding Men’s Health’s unique editorial perspective and audience needs remains essential.

Remember that successful Men’s Health features rarely happen by chance—they result from deliberate alignment with the magazine’s values, thoughtful communication with the right editorial contacts, and products or expertise that genuinely improve readers’ lives. By implementing the strategies outlined in this guide and studying the publication itself, you’ll significantly increase your chances of seeing your offering in the pages of this influential health magazine. For entrepreneurs, fitness professionals, and health innovators willing to invest the necessary preparation and persistence, Men’s Health magazine represents not merely a marketing opportunity but a powerful platform for sharing valuable solutions with millions of health-conscious readers eager to improve their physical and mental wellbeing.