Introduction: Get Featured on MarketWatch

If you are a business whose goal is to reach as many people as possible, being featured in MarketWatch would be one of your strategic steps.

As a reputable resource for financial information, MarketWatch extends the scope of the brand to its users who are receptive to business and market news.

If you want the expansion prospects of your business that you see in favor of your business in MarketWatch, let this tutorial explain the right platform strategies to enable you to attain your MarketWatch feature in 2024 and beyond. 

Why Getting Featured On Marketwatch Matters For Startups/What Are The Main Aims And Objectives Of This Article?

Firstly, out of all there is to read for MarketWatch, which of the viewers on a monthly basis is above a million, it would suffice to say that the journalists would attract would be quite useful for your brand. 

The readers value and rely on high-quality content. For the startups especially in the sector providing some sort of solution in finance,

MarketWatch works as a great resource to reach out to the potential investors, in building the brand trust and also capturing the ears of significant players in the particular field. 

Key Benefits of Securing a MarketWatch Feature

1. Increased Authority: Given MarketWatch’s status as a reliable and credible source, having a feature on their website can greatly add to the credibility of your brand.

2. More Readership: MarketWatch’s large base of readers consists of people who invest, professionals in the field and people with a huge inclination towards financial matters.

3. Location of Investors: The attention that your brand can acquire if featured in MarketWatch can attract investors as well as relevant partners looking for promising startups.

4. More Engagement: The attention generated through coverage is more than what ads or even smaller publications can achieve.

Tips to Attract More Coverage and Make It to MarketWatch  

It’s time to look at practical steps to be able to feature in MarketWatch, their press or any of the mainstream media in order to promote your startup.

1. Identify a Unique Story Format That Will Capture a More Targeted Audience  

• Create a Specific Angle: First, create an angle that is appropriate for the MarketWatch audience. Attempt to focus on angles that reflect on making a profit, offering new approaches or changes in the market. Growth stories, new types of products, proof of funding of start-ups are what attracts readers the most.

• Seamlessly Integrate Trends: The topics covered involve finance, the market and economic development. As an example, what kind of problems do fintech start-ups solve from the perspective of the global market today.

2. Write an Effective Press Release  

• Opt for a Catchy Headline: Always make your headline stand out by including the angle of the story in the headline. 

• Simple and Straightforward: Journalists do not want to waste time reader far more excessive amounts of detail surrounding the press source.Construct all paragraphs with short and precise explanations and each sentence serving their own particular point. 

• Focus on Providing the Necessary Evidence: Provide important facts, figures, or predictions that make your story more newsworthy.

3. Use Appropriate Distribution Services for the Press Release

• Use PR Networks: Firstly, submit your release through PR Newswire or Business Wire to increase your chances of connecting with MarketWatch editors.

•  Consider Niche Financial PR Firms: Placement within niche financial websites is a crucial skill as many financial PR firms concentrate on it, boosting the chances of gaining a MarketWatch feature for finance startups.

4. Pitch Directly to MarketWatch Journalists

• Locate Target Contacts: Employ LinkedIn or media databases to search for MarketWatch reporters that operate within the scope of your business. Use unspecified email addresses sparingly; your odds of connecting directly with a certain journalist’s email address are far higher than sending an email to an unspecified news desk.

•  Tailor Your Email To Each Journalist: Customize your email pitch according to the journalist in question. Introduce the pitch from the angle of the pain point it addresses for the target audience and explain how the start-up or the company is unique.

• Dos and Don’ts When Following Up: In cases where you are waiting for a reply from your target audience, it’s permissible to follow up politely after 7-10 days. Thank the recipient for their time and offer to provide more insights.

FAQS About Get Featured On MarketWatch

What Types of Stories Does MarketWatch Cover?

Firstly, MarketWatch is particularly interested in stories that impact financial markets, economy, investment trends, and technology innovations. For instance, finance startups can attract MarketWatch’s attention with stories about fundraising, partnerships, or product launches.

How Can Startups Make Their Story Stand Out?

Firstly, highlight what’s innovative or timely about your startup, and provide credible data to back it up.

Whether you’re discussing a recent funding round or a groundbreaking product, make sure to connect the story to broader market trends to capture reader interest.

ALSO READ: How To Craft Effective Public Relations Press Releases For Startup Brands

What Is the Cost of a MarketWatch Feature?

The cost varies based on the approach you take. Direct pitching to MarketWatch journalists is free but requires a strategic and polished pitch.

Using paid distribution services like PR Newswire can range from $300 to $800 per release.

Engaging a PR agency with MarketWatch connections is a higher-cost option but may increase success rates.

Is MarketWatch Better than Other Financial News Sites?

MarketWatch is unique due to its focus on financial news and market trends, making it ideal for finance startups.

While other sites like Forbes or Bloomberg may offer broader business coverage,

MarketWatch targets readers with a keen interest in finance and market updates, ensuring that your content reaches a highly relevant audience.

Can Small Businesses and Startups Secure MarketWatch Exposure Easily?

While it requires effort and strategy, startups and small businesses can secure a feature.

By crafting a compelling press release, strategically pitching to the right journalists, and utilizing PR distribution services, small businesses have successfully achieved MarketWatch exposure.

What Are Some Effective Steps To Do Marketwatch Strategy For Startups? 

1. Work with PR Firms That Have a Track Record with Financial Branding 

• Professional Help: Public Relations agencies who have worked with finance media have an idea of the stories that will most likely appeal to MarketWatch editors. 

• Guaranteed Posting: Some public relations firms promote the ability to feature them in Market Watch, making it possible for startups to acquire coverage without more pitching. 

2. Incorporate the Relevant Influencer People in Your Press Release 

• Use of Proper Quotes: Including quotes from experts or leaders enhances audience trust in your message.

• Use of Ads on the Press Release: If you do have contracts with reputable companies, this is something that you should advertise because it adds credibility to your press release. 

3. Use Social Platforms to Create Better Traffic to Your MarketWatch Coverage 

• Pass the Word: Promote your feature on social media after it goes live. 

• Encourage Activity Around the Feature: Ask employees and stakeholders to like and comment on the feature aimed at the subject. Good participation may be an indication to editors that the readers are likely to be receptive to your business.

4. Publish Data-Driven Insights in Your MarketWatch Story  

• Incorporate Valuable Data: It is quite effective for MarketWatch audiences to read insights when numbers are given. Adding statistical information on trends or market size can increase the weight of the piece.  

• Highlight Case Studies: Such prove how your solution is helping. Provide use case scenarios or ROI numbers that back your position.  

Building A Long-Term Strategy For Marketwatch And Financial Media Exposure  

While a MarketWatch feature is great, sustained visibility in financial media requires consistent effort.

Prepare to be generating media-worthy stories consistently especially when the startup grows or rolls out new features.  

Many startups file quarterly reports, funding updates, and annual reviews, providing opportunities to target MarketWatch and similar sites. 

Consistent Media Monitoring  

Firstly, monitor other financial journalism resources to catch the developing narrative arcs in timely and appealing ways.

Google News, Talkwalker, or any dedicated media services can assist you to integrate your message with the timelines.  

Keep Press Releases Fresh and Relevant  

Also as a journalist, content begins to lose its effectiveness after a certain amount of time as editorial engagement wanes.

If there’s a major event for your organization, treat it as an opportunity for an article on MarketWatch.  

Conclusion: Get Featured on MarketWatch 

With structured, prepared strategies, delivering a Market Watch about your startup is 2024 is highly likely.

Learn strategies to enhance brand visibility, including writing press releases, targeting journalists, and using timely stories.

Your company’s exposure can be helped by providing a portfolio with MarketWatch features.

This will attract investor attention, helping your startup carve a niche in the market.

Finally, if you want to enable your start-up to grow, these words are encouraged.

MarketWatch exposure benefits companies by providing news and investment content.

Finally, try these strategies to get featured in MarketWatch and make your startup the ‘talk of the town’ in 2024.