Estimated reading time: 7 minutes

USA Today feature can transform your brand, whether you are an entrepreneur or thought leader. In addition to its readership, strong online presence, and credible journalism, USA Today offers unmatched visibility. Indeed, appearing in this publication can boost your brand’s credibility, gain public recognition, and promote your cause on a grand stage. This guide will demonstrate how to secure a USA Today feature and leverage this opportunity to maximize visibility for your brand or business.

Why a USA Today Feature is Crucial for Your Brand

By all means, USA Today isn’t just another newspaper; it’s one of the most widely read publications in the U.S. It serves over 7 million readers monthly across print and digital platforms. A USA Today feature can enhance your brand’s visibility, boost credibility, and leave a lasting impression on potential clients or partners. This is why you should strive to secure such a feature:

• Vast Readership: USA Today reaches millions, offering exposure to a wide-ranging audience. Moreover, Its target includes casual readers as well as professionals seeking in-depth insights.
• Credibility Boost: Also, a feature in USA Today establishes you as an authority. Appearing in its pages instantly boosts your credibility with your audience and peers.
• Media Influence: A USA Today feature syndicates your message across local news outlets, amplifying its reach.

What USA Today Looks for in a Story

Understanding USA Today’s editorial priorities heightens your chances of securing a feature. Here’s what to focus on:

• Newsworthy and Timely Content: Tie your story to current events to improve its relevance.
• Human Interest: Highlight stories about people overcoming challenges, achieving remarkable feats, or offering fresh perspectives on global issues.
• Additionally, to stand out, you must emphasize what makes your story compelling and distinct from others.

Steps to Get Featured on USA Today

1. Build Relationships with Journalists

Prior to pitching your story, you should connect with USA Today journalists and editors. Follow them on Twitter, comment on their articles, and engage genuinely with their work. Cultivating these relationships will eventually increase your chances of standing out when you finally submit your pitch.
Tip: Create a list of USA Today contributors whose writing aligns with your story. Consistent engagement can make a difference.

2. Craft a Persuasive Pitch

Your pitch should be concise, well-crafted, and relevant to USA Today readers. Use a compelling subject line that immediately grabs attention and explains why your story matters. Always personalize your pitch for each journalist or editor.
Example: If pitching about your business’s role in a trending social issue, frame the story to resonate with USA Today’s audience. Include statistics, personal stories, or achievements to add depth.

3. Submit an Op-Ed
   

Basically, writing an op-ed allows you to voice opinions on important topics while gaining recognition as a thought leader. Adhere to the submission guidelines on the USA Today website and craft a well-argued, concise piece.

4. Send a Press Release

In addition, a professionally crafted press release can catch an editor’s attention. Be sure to include the vital essentials: who, what, when, where, why, and how, and support your story with links to data, research, or relevant resources.

5. Hire a PR Agency

Also, if pitching feels overwhelming, consider hiring a PR agency with established relationships at USA Today. Agencies know how to craft narratives that resonate with editors, making it easier to secure a feature.

How PR Agencies Help Secure Features

Adhere to the submission guidelines on the USA Today website and craft a well-argued, concise piece.

Agencies can:

• Leverage Media Connections: They often have existing relationships with USA Today journalists, helping them place your pitch in front of the right people.
• Craft Your Message: PR agencies are skilled at tailoring your message to suit the publication’s editorial style.
• Handle Rejections: Agencies can refine your pitch and pivot after rejections, increasing your chances of future success.

Top PR Agencies to Consider

• 9-Figure Media: Experts at getting clients featured in top outlets like USA Today, Forbes,Business Insider, etc.
• Baden Bower: Known for its media relations and helping clients gain exposure in high-profile publications.

Pro Tips for Pitching to USA Today

• Time Your Pitch: Align your story with trending topics or current events to increase its relevance.
• Use Data: Including statistics or data can strengthen your pitch. Henceforth, if pitching about mental health in the workplace, incorporate recent government or academic data.
• Offer Exclusivity: Offering USA Today an exclusive story can make your pitch more appealing.
• Follow Up Politely: If you don’t hear back after a week, send a polite follow-up, but don’t be pushy. Editors receive numerous pitches daily.

Alternatives to USA Today for Expanding Your Media Reach

Empathatically, while USA Today is a great platform, other outlets can also offer media exposure. Consider:

• Fast Company: Known for contributed content from thought leaders, offering valuable exposure.
• Forbes: Allows contributors to share their expertise with millions of readers.
• Entrepreneur: A great choice for business owners and startups looking to share insights.

• How to Choose the Best PR Agency for Your Startup

What to Do After Being Featured

Furthermore, don’t stop once you’re featured—capitalize on the exposure:

• Share on Social Media: In addition, highlight key points from your feature and include a link to the article.
• Include in Your Press Kit: Add the USA Today feature to your press kit to boost credibility.
• Leverage for Future Pitches: Include links to your USA Today feature in future pitches to other media outlets.

Why Partner with 9-Figure Media

Furthermore, at 9-Figure Media, we know the power of media exposure. Our expertise in public relations and strong connections with top news outlets like USA Today make us the perfect partner for your brand. Here’s why partnering with us can guarantee success:

• Guaranteed Major Media Features: Also, we excel at securing features in prestigious outlets such as USA Today, Forbes, and Bloomberg.
• Strategic Storytelling: Although, our PR professionals are experts at storytelling, ensuring your brand’s message captivates USA Today readers.
• Exclusive Media Connections: Another key point, we have direct relationships with editors, helping us secure placements for our clients.
• End-to-End Support: Regardless,fFrom concept to post-feature exposure, we provide full-service support.
• Proven Results: Also, despite the fact that we’ve helped numerous clients gain recognition in top publications, allowing them to grow and thrive.

Conclusion

To add to that, getting featured in USA Today can elevate your brand and provide significant media exposure. In conclusion, whether you’re submitting an op-ed or working with a PR agency, following the steps outlined in this guide will help you land that coveted feature. Also, by crafting a compelling narrative, building strong relationships with journalists, and being persistent, you’ll increase your chances of success.